PR 20/20

JANUARY 6, 2023

These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Procure leads with landing pages. Believe it or not, nearly one in 10 people who make it to a landing page become potential customers or leads.

Engineering 86

Engineering SEO How To Resources 86

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages?

SEO 98

SEO Interviews Blogging Engineering 98

5W PR

DECEMBER 31, 2022

Most of the time, companies tend to develop landing pages with different types of promo codes, discounts, or coupons for seasonal events, or specifically for email newsletter subscribers. One of the great things about using Instagram as a business is the ability for companies to generate sales directly on the platform. Action button.

Instagram 88

Instagram Resources Company Industry 88

ReimaginePR

OCTOBER 3, 2016

And perceptually, it has more weight than a regular blog post. Reason #4: You can share your expertise in the pages of an ebook. Decide What Your Audience Needs. What problem can you solve? That doesn’t seem like a guaranteed path to brand authority. Here’s a printable checklist for creating your ebook. Click Here.

eBook 219

eBook How To Writing Community 219

Remote PR Jobs

JANUARY 31, 2022

They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. That’s why they’re discerning about what types of articles they write and the sources they choose. Know what type of topics you can cover inside and out. Write them down.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Onclusive

MARCH 31, 2021

Map out what is and isn’t a crisis, who needs to be alerted and who should respond. Map out what is and isn’t a crisis, who needs to be alerted and who should respond. A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? There are tons of videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. IF you do it.

Publicity 130

Publicity YouTube Advertising Advertising 130

5W PR

JANUARY 18, 2021

The best lead magnets, great landing page, outstanding videos, and content are valuable and important but don’t matter unless the consumer is led to make a purchase. And informing them what they can expect when they follow through and click on a button is essential. On landing pages, simplicity and ease work well here, too.

Consumer 88

Consumer Google Mobile Instagram 88

Axia PR

SEPTEMBER 29, 2021

Often used on landing pages, email campaigns, and pay-per-click ads, CTAs also prove effective in blog posts, websites, sidebars, etc. What novice marketers don’t understand is that a few words can change the way the audience looks at your promotional page.

How To 62

How To Advertising Advertising Consumer 62

PR 20/20

MARCH 8, 2023

It struggled a bit to report blog performance, which is a good time to mention that ChatSpot is still in its public alpha stage. It struggled a bit to report blog performance, which is a good time to mention that ChatSpot is still in its public alpha stage. Here's how they work. Getting a gauge on our custom properties.

Tools 85

Tools Web Examples Report 85

Cision

JULY 12, 2017

Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it. Just type what you want to appear in the meta description field and save.

Brand 236

Brand Branding Engineering Web 236

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Challenges for PR practitioners include a faster-than-ever news cycle and what seems like constant political and cultural controversy. What’s bad for digital content providers is also bad for the PR industry.

Mobile 100

Mobile SEO Reputation Web 100

PR 20/20

JUNE 27, 2023

What else does this mean? Website analytics reports : HubSpot's website analytics reports provide information on website traffic, page performance, and conversion rates. You can identify popular pages and top-performing landing pages and track visitor behavior. Use the tools below to get started.

Tools 71

Tools Analytics Report Google 71

5W PR

JANUARY 13, 2021

With everyone staying in their homes, this market was primed for exponential growth, precisely what happened this year. Different industries have different requirements for implementing PPC, and, for example, what works in luxury goods isn’t going to work in technology.

Strategy 97

Strategy Consumer Advertising Advertising 97

Communications Conversations

APRIL 27, 2018

A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.

Blogging 68

Blogging Pinterest SEO Examples 68

Cision

FEBRUARY 22, 2017

Customers don’t just want to hear what you have to say, they also want to hear what others are saying about you. Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Include it on your website or blog.

How To 245

How To Media Report Interviews 245

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. The first challenge is attracting a potential customer to your landing page.

eBook 100

eBook Newspapers Writing Print 100

PRSay

MAY 9, 2023

What is EMV anyway? Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. Public relations has always been a challenge to measure. If there’s anything marketing has a lot of, then it’s metrics. A case in point is the brand S’well.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

FEBRUARY 2, 2021

After setting up all the essentials for an eCommerce business, such as the landing page, the website, the email funnel, the advertising, and marketing channels, businesses should focus on making people want to engage with the brand’s content and start their conversion journey.

Strategy 88

Strategy Consumer Advertising Advertising 88

Sword and the Script

AUGUST 24, 2021

In a brainstorm with my client, they asked me what I thought about sponsoring a post on that site. I’m a fan of using sponsored content strategically – I often recommend taking a high-performing blog post and repurposing it for paid content – and suggested a blog post we had published earlier that might land well with the audience.

Pitching 112

Pitching Media Relations Survey Advertising 112

The Proactive Report

JUNE 18, 2021

That, after all, is what business is all about – profit. What does PR do? What do you think are the vital factors for a PR person to carry? I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts.

Small Business 213

Small Business Fashion Groups Local 213

PR for Anyone

JULY 30, 2020

Before you work with anyone, what do you do? What happens when you Google you? I encourage you to open a private tab in your browser and put your name in and see what comes up. I encourage you to open a private tab in your browser and put your name in and see what comes up. What does your website look like?

Media 130

Media Google LinkedIn Engineering 130

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 3 – publicity is what we call “earned media.” 3 – publicity is what we call “earned media.” Both are needed in business but which one is most valuable? This is the power of media.

Advertising 130

Advertising Advertising Publicity YouTube 130

5W PR

APRIL 12, 2021

What is a QR Code and Why are They Important? Placing a QR code on any sort of promotional material from the company can lead the scanner to a signup page on the company’s website or a landing page. With just the press of a button, they’re able to both access and share information. Company Website.

Publicity 88

Publicity How To Consumer Print 88

The Proactive Report

OCTOBER 22, 2017

Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? Is your content based on research or did you just have a “bright ideas” and dash off a blog post or news item? So how do you know if your efforts are working? See the checklist here>> 2.

Measurement 154

Measurement How To Guidelines Analytics 154

5W PR

JUNE 8, 2020

What to Shed. What to Add. Interest in conversational landing pages, be they with bots or in person, appears to be growing in consumer importance and expectations. Platform company Kyleads published a landing page that offered a free course on customer acquisition and reported a 35% conversion rate.

SEO 88

SEO Consumer Education Course 88

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Social media marketing. Social media is incredibly important for brand image and awareness.

Digital PR 62

Digital PR Strategy How To Marketing 62

Cision

JUNE 1, 2017

What publications are bombing with our audience? Landing page form completions. See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive. The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure.

Measurement 200

Measurement Analytics Google Data 200

PR 20/20

APRIL 29, 2023

Track the number of unique visitors, page views, and time spent on your site. Organic search traffic : Take overall traffic a step further by uncovering how many visitors are landing on your content via organic search. And once you locate them, what insights can you glean from them? If you answered yes, great. Let’s dive in.

Tools 70

Tools Measurement Strategy Analytics 70

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? Over the years we’ve built up robust content capabilities spanning digital media posts, bylines and op-eds, and blogs and briefs that synthesize in-depth research.

Media Relations 105

Media Relations Media Storytelling Report 105

PR 20/20

NOVEMBER 18, 2022

We'll start by sharing what it isn't. CTAs should be sprinkled throughout your blogs, webpages, and social media posts like chocolate chips in a warm loaf of pumpkin bread—personal preference? What is a CTA? So, for example, if my goal were to share another wildly helpful Ready North blog post, I'd ask you to click here.

Marketing 80

Marketing eBook Creativity Social Media 80

PR 20/20

NOVEMBER 28, 2022

Analysis — The process of diving into the data to uncover what happened and why. What were the top traffic-driving channels? Were there any traffic source fluctuations and if so, what caused them? Blog Monitoring Questions. How engaged was last month's blog traffic? What were the top-performing blog posts?

Analytics 52

Analytics Google Case Study Data 52

Deirdre Breakenridge

FEBRUARY 26, 2018

And what a better way to do that than showing off your fantastic team? What better way to inspire your audience than by showing your employees’ success stories? A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. It was for the kids. First off, social media is here to stay. Where do you start?

Brand 256

Brand Branding Social Media Employee 256

Bianchi Biz Blog

FEBRUARY 17, 2022

No agency is, despite what they might tell you. So, if you’re still with us, just what kind of companies ARE we a good fit for? So, if you’re still with us, just what kind of companies ARE we a good fit for? It means they aren’t interested. Something’s wrong. There’s not a good match. We’re not a good fit for every client.

Agency 134

Agency Automotive Mobile B2B 134

5W PR

FEBRUARY 27, 2020

Using sophisticated data-driven tools, PR pros can monitor where the traffic is coming from, when it landed, and what message triggered the buying decision. Using sophisticated data-driven tools, PR pros can monitor where the traffic is coming from, when it landed, and what message triggered the buying decision.

Digital PR 88

Digital PR Measurement How To Tools 88

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. You’ve landed on a simple, yet effective, guide to optimizing your next masterpiece. Let’s get started so you can get blogging. Select keywords for your blog post. Perfect—you’re right where you should be.

SEO 40

SEO Blogging Web Writing 40

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90