Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. These are veteran communicators too – about 88% of respondents have 11 or more years of experience as a professional communicator. Need help with marketing or PR?

Media Relations 175

Media Relations Media Pitching Survey 175

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. You might be doing it wrong. This post explains why.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Contently - Strategy

OCTOBER 18, 2023

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” Perhaps that’s why search ads have a measly 6.1% Even better, they trust you. The result?

Content Marketing 52

Content Marketing Marketing Data Comparison 52

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. less-than half (48%) participate in online communities with their audience.

Survey 119

Survey B2B Marketing Interviews 119

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

SEPTEMBER 10, 2020

Less than four years ago, he was leading the account management team at LiveIntent. Disclosure: LiveIntent is a Contently customer.). In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action.

Brand 118

Brand Branding Marketing Facebook 118

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. That’s why building a tool kit is essential. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. Journalists need to be data-savvy,” said Tim Berners-Lee, founder of the World Wide Web.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

DECEMBER 5, 2023

While this was purchased with corporate funding, not private equity (PE), the strategy was similar: Find synergies; mash two or more companies together; Trim a bit here, trim a bit there; and Sell the whole for more than the sum of its parts. You don’t see that too often. The other company didn’t fare much better.

Software 133

Software Reddit Technology B2B 133

Presspage

JUNE 15, 2022

While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. Ah, the life of a PR professional.

Energy 78

Energy Data Meeting Course 78

Presspage

JUNE 15, 2022

While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. While that’s the perception of some people outside the communications team, you know the real working day of a PR expert isn’t like that at all. Ah, the life of a PR professional.

Energy 78

Energy Data Meeting Course 78

Presspage

MARCH 13, 2018

Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. He says: The brand managers who are best at their jobs are data driven from the start. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

Critical Mention

MAY 22, 2019

Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. The trick is to use individual words to generate mass amounts of common questions.

SEO 76

SEO How To Google Local 76

Contently - Strategy

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. More importantly, it offers the chance to make a real difference in the future of healthcare. Let’s look at the three biggest ways that patient advocacy can transform healthcare content.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Doctor Spin

DECEMBER 7, 2023

However, Howard Gardner’s theory of multiple intelligences broadens this perspective, introducing a more holistic and diverse understanding of human capability. This intelligence involves effectively using words and language. 1 Gardner, H. Frames of Mind: The Theory of Multiple Intelligences. Basic Books. 2023, November 28).

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Critical Mention

MAY 22, 2019

Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. The trick is to use individual words to generate mass amounts of common questions.

SEO 67

SEO How To Google Local 67

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for small businesses. As a small business, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. That’s where public relations (PR) comes in.

Small Business 52

Small Business Strategy eBook Reputation 52

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important?

Infographics 62

Infographics Pitching Writing Blogging 62

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 2) How long should a blog post be?

Study 81

Study B2B Marketing Survey 81

Doctor Spin

FEBRUARY 22, 2024

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Increase word-of-mouth by creating social objects.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JUNE 2, 2016

Communication professionals and influencers spoke about what data is important, how to humanize data and what to do with it once you have it. In case you missed the event, here are five takeaways from Harris’s presentation on why it’s important to start incorporating behavioral data into the mix: 1. Break Down Silos.

Data 120

Data Conference Measurement Pitching 120

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. Or maybe you’re one of the readers I told to skip Part One – and you followed that advice?

Blogging 58

Blogging Strategy How To Writing 58

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine.

Reputation 52

Reputation Social Media Internal International 52

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Knowing which strategies to employ can be the difference between success and failure. That’s where public relations (PR) comes in. the 3 R:s): Recognition.

B2B 52

B2B Strategy eBook Small Business 52

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2016

It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.” ” People with the skills to write a wide range of content – from bylines and features to blog posts and pitches – are invaluable to their internal teams and business partners. .”

Writing 120

Writing Publicity Newspapers Sports 120

Journalistics

JANUARY 3, 2016

While I’m tempted to convince you the past four years were simply a sabbatical (why should professors have all the fun?), As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 86

Software Case Study Pitching Technology 86

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. They should be an integral part of your marketing strategy.

Writing 60

Writing SEO Google Local 60

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.

Blogging 69

Blogging Strategy How To Writing 69

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 7, 2018

AJ Ghergich put it much more succinctly in a tweet: Rain drop Drop top. Roundup posts need to stop stop #SEO pic.twitter.com/PyAHhTRp18. In short, influencers are tired of being asked to write and promote other people’s content for them when there’s so little value offered up front. justsaying. How does this work?

Writing 134

Writing SEO Examples Blogging 134

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40