PR 20/20

JULY 31, 2018

In this spotlight, we’ve featured Chris Schmitt ( @ChrisSchmittEsq ), senior director of strategic development at National Association of Manufacturers (NAM). NAM is a DC-based trade association with more than 14,000 manufacturing members representing 80%+ of the manufacturing economy.

Marketing 42

Marketing Leadership Engineering Education 42

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. 2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. Photo courtesy of Unsplash. What a year! Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

PR 20/20

OCTOBER 10, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Inbound marketing consists of creating and promoting content that addresses customer needs. To achieve these goals, inbound marketers rely on many tools.

Marketing 81

Marketing eBook System Tools 81

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. It’s the content that attracts and maintains visitors to your website.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. But how do marketers connect the dots between social media and engaged consumers by providing real value?

Marketing 48

Marketing Social Media Video Mobile 48

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Can we automate content creation using artificial intelligence? More specifically, can we use machines to write blog posts at scale?”.

Marketing 53

Marketing Software eBook Technology 53

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The index was used to identify organisations for qualitative research to provide insight into how public relations excellence is achieved in different organisations.

Communications 60

Communications Analysis Web Handbook 60

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Be very picky.

Training 40

Training Employee Customer Service Crisis 40

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Neural networks push the envelope of how well machines learn without human intervention. How might AI redefine marketing jobs? Will AI replace your job?

Marketing 41

Marketing System Technology Google 41

Contently - Strategy

DECEMBER 1, 2022

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. It’s a clear, simply stated framework for communicating why your product is the right purchase for your target customers. Define your target audience by talking to customers.

Strategy 99

Strategy Brand Branding How To 99

HMA Public Relations

DECEMBER 29, 2017

How Amazon may make getting your FBA inventory into retail shelves incredibly easy. How the internet sales tax fiasco will shake out. Today I sit down with Bill D’Alessandro to make some predictions for 2018. We make some bold eCommerce predictions about: What retail companies will go bankrupt in 2018. Bill : That seems fair.

Retail 49

Retail Facebook Real Estate Google 49

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

APRIL 2, 2016

It’s ripped straight from my uber-successful online mini-training, “The Social PR Launchpad,” which can be found in its entirety exclusively on my online training site, The Social PR Virtuoso™. It also includes a really nifty audit worksheet so that you can jumpstart your implementation of the Framework.

Strategy 40

Strategy Case Study Community Creativity 40