Sword and the Script

APRIL 26, 2022

Research reports, cases studies and webinars are among the content formats B2B executives say are most helpful to them when researching a purchase. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. 34% said ebooks. click image for higher resolution).

B2B 96

B2B Case Study Survey eBook 96

Cision

JANUARY 9, 2018

Blog Content Creation. There is overwhelming evidence that shows maintaining a blog generates business results. Your blog authenticates your brand’s personality, expertise and values. An active blog boosts traffic, SEO, drives leads and yields 97 percent more inbound links. Infographics. Case Studies.

Case Study 210

Case Study How To Infographics SEO 210

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post.

Video 149

Video Case Study Agriculture B2B 149

Cision

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Do they have a blog? Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

NOVEMBER 8, 2023

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.

Advertising 178

Advertising Advertising B2B Reputation 178

Communications Conversations

NOVEMBER 24, 2014

It was a similar presentation to the one I gave at the Fort Worth PRSA meeting in October (I shortened and updated the deck with a bunch of new examples and case studies). I’ve blogged about Microsoft Stories before , but I’m a big fan. Don’t: Talk about events only you care about. Very few people cares. #6:

Case Study 166

Case Study Strategy Study Hotels 166

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. This space is typically reserved for blog posts, infographics, social posts, and e-books. Everyone has a finite number of minutes to spend looking at a screen each day.

Case Study 111

Case Study Marketing Study Content Marketing 111

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies. Our blog has all the latest marketing tips, tricks, and advice tailored to help you meet your business goals.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. Case studies that make you imagine new possibilities.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Communications Conversations

JULY 20, 2015

And I read blogs. I use Feedly to aggregate all the blogs I read. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs.

Social Media 60

Social Media Blogging How To Media 60

Presspage

JANUARY 23, 2024

Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across. Infographics are an effective tool in an IRO's arsenal. Moreover, infographics are highly effective in conveying complex trends and market analyses.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. B2B prospects want published pricing. 34% said ebooks.

B2B 89

B2B Report Survey Marketing 89

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. The average blog post was 1,376 words in 2022. 34% said ebooks. to approximately $5.5

B2B 116

B2B Marketing Survey Software 116

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Another study reinforced the importance of quality content.

Case Study 100

Case Study B2B Survey Education 100

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted.

Content Marketing 87

Content Marketing SEO Case Study How To 87

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Areas where the smaller, fast-growing companies are doing better than the Fortune 100 or 500: Blogging – more of the Inc. 500 companies blog than F500. More of them display their blog content in their newsroom than both F100 and F500.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

JANUARY 31, 2017

According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. “Even though B2B marketers recognize materials such as research reports, blogs and videos are effective, producing them is another matter entirely. Cusotomer engagement. type insights.

B2B 100

B2B Infographics B2C Case Study 100

Sword and the Script

JUNE 11, 2019

Deciding to gate something is a case-by-case decision. I like to see things like case studies and infographics freely accessible. This works well in an organization weaves this campaign style of marketing, with ongoing owned media program like a publication or blog that you own. What about you?

B2B 120

B2B Mobile Content Marketing SEO 120

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. Use your existing platforms – website, blog, social media channels – to tell your client’s story often and well. Your best course of action? Use Your Content Marketing Strategy.

Reputation 79

Reputation Infographics Crisis Management Local 79

Communications Conversations

FEBRUARY 25, 2015

Next, they established an online “home base” for the news–one that was interactive, and open to two-way conversations with employees, customers and stakeholders: The Walmart blog (see below). The blog post WAS the news release–at least in the online world. Why is that smart? Interesting.

Company 60

Company Case Study Infographics Study 60

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Did I say it’s also an entertaining read, with two GREAT case studies at the end? Helium: A Digital Storybook is a collection of carefully curated infographics that support ideas within the book, and help you take them further. If you like the writing style in my blog, I promise you’ll like the style of the book.

Case Study 100

Case Study Infographics Journalism Writing 100

Waxing UnLyrical

OCTOBER 7, 2019

While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Case studies. Infographics. That’s why you need to do more than just blogging. People are more interested in visuals than ever, whether it’s infographics, images or videos.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Beyond PR

JUNE 2, 2017

You can find out what they do behind the scenes if you look for case studies (do a search for “case studies for company ’x’”) that take a deep dive into their innovative tactics. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. It is also an opportunity to promote the press release on other avenues like your company blog and social media accounts. Build a strong media network.

Publicity 87

Publicity Case Study Infographics Energy 87

Buzzstream

FEBRUARY 3, 2021

Case studies. Featuring your client or their spokesperson as a case study for stories like the one above could, in the best case scenario, lead to a link when the journalist refers to them in the piece e.g. Ellie Wright, Marketing Officer at Made Up Company. Infographics. Statistics. Interactive Campaigns.

Digital PR 170

Digital PR Industry Strategy Film 170

Contently - Strategy

OCTOBER 25, 2023

Maintaining Consistency Across Platforms Challenge: With a multitude of channels available, from blogs to social media and email newsletters, ensuring a consistent brand voice and messaging across them all can be daunting. Here are some common challenges and strategies to navigate them: 1.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

The Proactive Report

AUGUST 5, 2016

They dig through LinkedIn and blogs for experts and sources. Infographics are liked and shared on social media 3X more than other any other type of content. ” Telling stories about real people and publishing case studies about customers goes a long way towards building that trust. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Get to the latest infographic before it’s published – and pitch it to a media outlet first. Thread contributed content into blog posts. Transform a solid media pitch and into a blog post.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. B2B Customers Want Thought Leadership. On average, B2B organizations employ 13 tactics.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

ISEBOX

JANUARY 6, 2016

Case Studies & Client Testimonials. Content Types: These are the post formats you’ll be using, such as blogs, press releases, whitepapers and ebooks, etc. Make sure you incorporate multimedia content wherever possible, including videos, images and infographics. How-To Guides, Best Practices, etc. Team Member Profiles.

eBook 70

eBook Case Study Product Launch Content Marketing 70

The Stalwart Blog

DECEMBER 18, 2015

That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel. Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

FEBRUARY 3, 2018

Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. If you enjoyed this post, you might also like: 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML].

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62