Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Those interviewed range from CEOs and journalists and include the following: Sara Castellanos : Tech Reporter at Boston Business Journal.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. Measurement and analytics will continue to grow in importance as more and more tools are becoming available to capture and crunch big data, and will dovetail the trend toward value-based models. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Wall Street Journal , post easy-to-navigate directories of staff, with surprisingly revealing bios. 8,800 freelance writers.

How To 121

How To YouTube Pitching LinkedIn 121

Shift Communications

NOVEMBER 16, 2016

Unless you’re Facebook, Google or Apple, landing a hit in The Wall Street Journal or New York Times is no easy feat—but that’s not to say it can’t be done. One of the most common requests we get from B2B tech clients is an increase in business press coverage.

B2B 60

B2B Media Automotive Pitching 60

PR in High Definition

DECEMBER 13, 2017

Last month, we visited the news:rewired conference and gained some valuable insights into how news and journalism is developing. One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies.

Tools 48

Tools Data Conference Journalism 48

Waxing UnLyrical

JULY 2, 2018

A3 I studied journalism in grad school. Shonali’s PR Virtuosos, blogs, etc.). I think it’s improving now that social is growing but for me it was a lot of self-learning #measurePR #measurepr. For #measurePR knowledge I relied on independent coursework and mentorship from senior #comms #PR professionals.

Measurement 40

Measurement Nonprofit Education Social Media 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Flack's Revenge

AUGUST 31, 2016

There are tons of blogs and sites for IT tech and many good ones – some like TechCrunch cover startup and Silicon Valley news – others cover specific segments like big data, ad tech, fin tech, IT strategy (like CIO), etc. Others cover developer topics and others, still, the data center, cloud, OSS, etc. Niche News.

Reddit 136

Reddit Enterprise Wireless B2B 136

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. It’s being used by big firms. How do we use this big data that we capture? I spent the first third of my career working for newspapers. Started right out of college as an old fashioned copy clerk.

Ethics 91

Ethics Groups Handbook Education 91

Waxing UnLyrical

NOVEMBER 9, 2016

This article from 1963 by Sylvia Porter , in the Meriden Journal , carries the subheading “Policing Public Relations.” PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent.

Storytelling 87

Storytelling Measurement Ethics Web 87

Mindful Marketing

SEPTEMBER 21, 2019

Their secret is ‘big data.’ ’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.”

Company 51

Company Customer Service Analytics Ethics 51

Sword and the Script

MARCH 20, 2018

Sand Hill: Mining an Untapped Vein of Enterprise Big Data. Webbiquity: Event Data: The Last Massive Mine, Hiding in Plain Sight. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! Heinz Marketing: Sales Pipeline Radio, Episode 80 Q&A with Mark Granovsky.

Industry 71

Industry Marketing Enterprise Mobile 71

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Big data will empower us to create more and more highly personalized content experiences. Studio, which produces all content for Inc.’s s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Flatiron Communications

OCTOBER 16, 2015

Holmes said she was personally shocked to see that The Journal would publish the article, as her company had purportedly sent the WSJ more than 1,000 pages of documentation that allegedly refuted the statements in the story.” ” In fact, her company has retained iconic lawyer David Boies to defend its integrity.

Journalism 28

Journalism Big Data Employee Mobile 28

The Hoffman Agency

APRIL 6, 2020

Tapping his experience as a consultant and as a former reporter for TechCrunch, BuzzFeed and The Wall Street Journal, Matthew’s honed thoughts are enough to make even the stodgiest executive believe that numbers can tell fables — here’s how. Why use data-driven storytelling? Taking a page from data journalism.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52