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Big data provides big insights in public relations

Axia PR

May 2022 – Use Data Decisions for Your PR. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.

Big Data 118
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2021 Big Data and AI study provides progress report on state of corporate data initiatives

Agility PR Solutions

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

Big Data 103
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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

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PR practitioners aware of huge potential of AI in PR, but have limited knowledge

Stuart Bruce

A new research report reveals that public relations practitioners are aware of the huge potential of AI in PR and big data, but possess limited … © Stuart Bruce - PR practitioners aware of huge potential of AI in PR, but have limited knowledge was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public (..)

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Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly. Some weighty, fascinating, and depressing ethics stories this week. who are white.

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