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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253
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What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers? Tech reporters run in a tight circle.

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This Week in PR Ethics (03/02/23): Do Businesses Really Care About Diversity? What Happens When Employers Monitor Your Brain?

Ethical Voices

From continued corporate failure when it comes to diversity, to further erosions of privacy, there are a number of deep and interesting ethics articles. The decline of privacy and ethics around big data are two topics I discuss regularly. Some weighty, fascinating, and depressing ethics stories this week. who are white.

Ethics 76
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Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Mitsubishi’s history of scandals suggested an unethical corporate culture. He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance.

Ethics 261
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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150