Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. We expect more now, and in the future.

Employee 201

Employee Community Leadership Enterprise 201

Stephen Waddington

MAY 17, 2020

There’s a sign on the front door limiting the number of people in the shop for social distancing. A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. It has highlighted and widened social and economic gap in society. Cash is out, and chip and pin is in.

Tourism 118

Tourism Fashion Travel Retail 118

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter. So leave it be for now.

Measurement 40

Measurement Analytics Google System 40

Solo PR Pro

OCTOBER 8, 2019

This may include internal teams, and subcontractors. Measurement. Based on your goals, establish key metrics that will be tracked to measure your success. There are many affordable options for both tools and you don’t have to break the bank. Let us know in the comments or tag #solopr on social media.

Video 55

Video Marketing Banking Strategy 55

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

Reputation Us

JANUARY 7, 2019

staff, the public, members, prospective members, the media and social media users) say and share about your products, services and the experiences they’ve had with the credit union. The challenge is to be measurably relevant. Reputation Action 5: Monitor and Analyze Online Reviews and Social Media Posts.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. And, make sure your internal partners and executive sponsors are on the same page. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast. It takes time. Be patient.

Corporate 103

Corporate Banking Resources Radio 103

Waxing UnLyrical

JUNE 13, 2016

Yup, I’m heading across the pond for what promises to be one of the year’s best conferences, the AMEC International Summit (as in: the same Summit that, some years ago, saw the Barcelona Principles become a household name… if you work in PR, that is). PR Measurement and Evaluation – an interview with Richard Bagnall.

Measurement 40

Measurement Education Government Interviews 40

Waxing UnLyrical

MAY 11, 2016

It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. We did not bank on that sort of measurement opportunity but it happened.

Media Relations 40

Media Relations Media Measurement Conference 40

Norton's Notes

JULY 29, 2015

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients.

Interviews 28

Interviews SEO Banking Radio 28

Solo PR Pro

SEPTEMBER 8, 2015

The dragon over Gringotts Bank in Diagon Alley at the Wizarding World of Harry Potter. Lundell illustrated why networking is so important by introducing Denielle Ricci, an employee who first introduced herself by asking to be her intern. Just a few months ago, the social media team launched Universal’s Social Media Engagement Center.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

Maxim Behar

APRIL 11, 2024

Just observe the videos shown on international television, if shown at all. Here, you can arrive with around 50,000 euros in your pocket or bank account and kickstart a business. We have social media now, with over 4 billion media owners worldwide, something unprecedented. That's the only true measure of success.

Television 59

Television System Interviews Travel 59

Waxing UnLyrical

OCTOBER 21, 2016

One of the questions I field frequently—from clients, students, and colleagues alike—is how to keep up with the vast content demands of our 24/7, always-on, social media-connected and directed world. 22-26: I’m heading from Louisville to Indianapolis for the 2016 PRSA International Conference, aka #PRSAICON. Also on Sun.,

Conference 40

Conference Facebook Nonprofit Video 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Contently - Strategy

MARCH 11, 2024

It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. fixed income, equities, investment banking, etc. Their job was to get to know the business.

Financial 52

Financial Content Marketing Marketing How To 52

Stephen Waddington

MARCH 15, 2021

It started as these things often do as a discussion on social media. Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Communications Conversations

DECEMBER 4, 2020

Instagram was the hot social media network. Use various media formats. And, measure results in a variety of ways (i.e., Locally here in Minneapolis, companies like UHG, Target and US Bank used corporate blogs to share these messages. Since it’s 2020 and everything sucks, allow me to take you back to 2015.

Corporate 139

Corporate Blogging Banking Measurement 139

Sword and the Script

OCTOBER 6, 2020

From the release : “As soon as a news story is published, advanced AI and machine learning technology evaluates the content and predicts if it will be highly shared across social media. It was popularizing attribution measurement in PR. In addition, the largest SPAC ever, Pershing Square Tontine Holdings, Ltd., Try our services.

Software 176

Software SEO Company Tools 176

Sword and the Script

AUGUST 6, 2019

TrendKite has become the primary technology for the Cision media monitoring capability. Falcon.io, which is probably more familiar to European readers, was acquired and integrated for social media listening and engagement. While the company has made several social media acquisitions over the last few years, Falcon.io

Marketing 64

Marketing Pitching Corporate Tools 64

Waxing UnLyrical

MAY 13, 2016

In 2015, I was approached by a healthcare-related organization to devise a measurement program for their PR efforts. You may know that I’m a bit fiendish when it comes to measurement , so I was delighted to hear this. We surveyed internal stakeholders. We did a media analysis. Case in point. So I said, “Hold up.”.

Measurement 40

Measurement Analysis Healthcare Training 40

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example for a client that is a personal banking app, the main priority is now landing links from Money sections rather than Lifestyle, an alternative that may have been fine previously.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Are you active on social media (at least the top one or two platforms where your audience spends time)? Theory and techniques of media training can be shared at all levels, we must democratize the competence of public speaking.”. Rethinking internal and external comms.

Marketing 174

Marketing Employee Content Marketing Training 174

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52