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Three lessons brands can learn from the Hockey Canada Scandal

NewsWhip

Hockey Canada is our national governing body for all amateur leagues of the sport. Today’s consumers expect companies to take a stand. Accenture Strategy research found that 65 per cent of consumers say the values of companies’ leaders influence their purchasing decisions. . 3) Sports is an Inherently Risky Bet .

Brand 148
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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113
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How to Improve Your Social Media Targeting

Cision

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Hobbies and interests. Home and garden. Life stages.

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These were the most engaged brand partnerships on Instagram in October

NewsWhip

Technology advertisements totaled 15% of the advertisements, including posts about online banking from 21 Savage or Beats headphones from Daniel Ricciardo, while beauty posts totaled 13%, usually centered around promoting skincare treatment like Kiehl’s or La Mer. . The “other” category included cars, television shows, sports, and music.

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Content We Love: How to Score a Touchdown with Current Events and Consumer-Friendly Tips

Beyond PR

Because football now officially holds the title of America’s favorite sport — according to about 33% of sports fans — the fan base is not limited to a specific demographic, but rather is comprised of people across all audience segments. Football fan or not, most Americans are well aware that football season is upon us.

Sports 82
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Lionesses now worth millions in sponsorship, say PR experts

Mark My Words

James Herring, an expert in consumer brands and PR, and co-founder of the agency Taylor Herring, said those figures matter. “If I think the sponsorship values for the Lionesses will increase tenfold from what they can expect to be banking from commercial values,” Herring said. Another 87,192 fans saw them live at Wembley stadium.

Sports 60
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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Before entering higher education, he was a senior vice president of corporate strategy & development for Citizen’s Financial Group and a director of investment banking at Stifel Financial Corp. The scrutiny of consumers should be different for any financial services marketing than for other products.”