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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242
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PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Places to Play, a three-year $1 million grant funding program in partnership with the MN Vikings.

Banking 113
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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

So, is consumer space travel worth its astronomical price? For some it’s hundreds of dollars to see a sporting event or a Broadway show; for others it’s thousands of dollars to travel to a special destination for skiing or scuba diving. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Tourism 115
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Behind the Headlines With Ted Meyer

Cision

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

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Behind the Headlines With Kathy Walsh

Cision

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. If I won the lottery, I’d…buy a house in the Outer Banks. My biggest pet peeve is…meetings that veer off course.

Nonprofit 227
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Maxim Behar Commented on the Successes of our Compatriots Abroad in the "Focus Day" Program of Radio Focus

Maxim Behar

A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. Be it a taxi driver, a bank clerk in the City of London or a cleaner in a hotel around the world. Host : Thank you Mr. Behar for the wonderful interview.

Radio 52
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#HAROConnects With Chicago Tribune: Top 10 Pitching Tips

Cision

He also has worked in the paper’s news, sports and features departments as a writer and editor. She has interviewed Ray Bradbury, Junot Diaz and Donna Tartt and her work has appeared in the Los Angeles Times, The Baltimore Sun and The Independent in London. Before the Trib, she was at the Toledo Blade. Send a Scoop.

Pitching 120