MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Company 120

Company Banking Education B2C 120

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. It is not merely to make our clients known in their community but also to contribute to constructive dialogue and policy change.

Policies 59

Policies Publicity Community Construction 59

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Do something that benefits the community. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Flack's Revenge

JANUARY 10, 2019

Enter Instagram with its snazzy pix, short captions, easy engagement, and non-stop roll out of exciting new features; and What’s App, that so easily facilitates micro-community building and sharing. If I‘m a B2C brand, I am still investing somewhat in Facebook.

How To 159

How To Facebook Social Media Advertising 159

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Prohibition

JANUARY 23, 2023

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging. With this in mind, do not direct users to another site for the video you are promoting.

Video 62

Video Social Media Instagram Media 62

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Launch a presence or upgrade an existing 2020 LinkedIn company-wide strategy that aligns with your corporate branding and positions you as a leader with CoryWest Media’s WIRED system. Digital Printing Company. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2C 83

B2C B2B Measurement Twitter 83

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Launch a presence or upgrade an existing 2020 LinkedIn company-wide strategy that aligns with your corporate branding and positions you as a leader with CoryWest Media’s WIRED system. Digital Printing Company. 2020 LinkedIn WIRED Strategic Plan.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Contently - Strategy

OCTOBER 4, 2018

Facebook’s algorithm changes in recent years have attempted to strengthen the site’s focus on community connection and shared memories. The social strategists we spoke to called LinkedIn “underrated,” “under-explored,” and “weird,” and most of them were unsure if B2C content worked there at all.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

JULY 14, 2017

At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. To put it another way, predictions are equal parts analysis and aspiration. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 5, 2016

And markers need to have a plan to ensure that digital marketing investment is engineered to build an “owned media” audience: the utilitarian corporate blog, newsletter or community website. B2C Product 9.5%. B2C Services 10.4%. 5 Takeaways from the Salesforce State of Marketing. Marketing spend is 8.4% of revenue.

Mobile 60

Mobile Survey Marketing B2B 60

5W PR

AUGUST 7, 2020

The B2B Marketing Exchange event has a goal to empower the community by highlighting all the innovations in the B2B space. Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. B2C communications. optimizing B2B v. how to stay competitive in the world of search.

Video 79

Video SEO Skype B2C 79

PR 20/20

JUNE 25, 2019

And it’s not just B2C. With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Community building. The future of marketing is more intelligent and more human.

Marketing 52

Marketing Storytelling Technology Community 52

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry. corporate cringe ). One of the most prominent obstacles is obscurity. Reputation.

B2B 52

B2B Strategy eBook Small Business 52

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. We do have some overlap, but not like a traditional B2C or B2B organization. It also helped us build a community that wanted to see us in person at our events – either as attendees or even as speakers and sponsors.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. While terms like B2C and B2B are still incredibly relevant, successful marketing comes down to mastering your H2H (Human to Human) approach. They yearn for community. You do business with people.

Marketing 40

Marketing B2B B2C Leadership 40

Sword and the Script

DECEMBER 5, 2017

It is a solid book and I overwhelming believe it is worth reading (or listening) and does well by the content marketing community. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. This isn’t a reflexive reaction either. Red Bull, Johnson & Johnson).

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 19, 2024

This looks as though it could support with community management, since Meta AI will respond to a question if it has been left unanswered at the one hour mark. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance.

Groups 62

Groups Instagram Social Media Trends 62

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 198

Writing Communications Marketing B2B 198

The Hoffman Agency

MARCH 10, 2017

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? If you package it with the right storytelling foil, the community might be more receptive to it. I don’t blame you for thinking that.

B2B 49

B2B Social Media Strategy Media 49

MaccaPR

DECEMBER 19, 2016

Email Signature – We help our client GNP Company produce an annual corporate sustainability report. Each year, members of the communications team add the words, " Check out our Farm to Fork Report ," to their email signatures to help spread the word. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. The buyer isn’t forking over his own money for a PC or a car lease; he’s buying with corporate funds, and any problems may reflect poorly on his performance. The post Five Reasons Why B2B PR Works appeared first on Crenshaw Communications. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

MaccaPR

MARCH 18, 2015

When it comes to internal content marketing teams and resources, nearly half (45 percent) of B2C marketers have a dedicated content marketing group in their organizations, according to the Content Marketing Institute. Every “content marketing team” is unique. BrianEnderlein says analytics are the foundation of your brand''s marketing.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Element #5: Community. Since you can communicate your message directly to your audience, if you are smart about listening to and engaging in conversation ( C alert!) Community: Example. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40