Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Bianchi Biz Blog

FEBRUARY 1, 2024

Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries. Most influential media for corporate communications in Japan Traditional media plays a formidable role in corporate communications in Japan, exemplified by Nikkei Newspaper, boasting 1.6

Marketing 106

Marketing Newspapers Print Local 106

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Technology 246

Technology Company Banking Education 246

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. Paid media has a place, too.

Communications 78

Communications Leadership B2C LinkedIn 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

wiredPRworks

FEBRUARY 14, 2022

Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups. Social Media Trends in B2C: Elly Deutch Moody , Digital Customer Satisfaction and Engagement Strategy Manager | McDonald’s.

Social Media 52

Social Media Trends B2C Media 52

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.

Strategy 149

Strategy SEO B2C Engineering 149

Shift Communications

FEBRUARY 26, 2018

Breaking out by industry, we see that politicians, government accounts, and NGOs have made the most of the increased space, followed by healthcare and pharma second, then B2B: Until recently, the Fortune 10 hadn’t used the extra space, and B2C companies haven’t done much with the extra character counts either. Methodology.

B2C 124

B2C Government Healthcare B2B 124

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram.

Company 120

Company Banking Education B2C 120

Cision

APRIL 14, 2015

They’re a popular piece that 79 percent of B2B communicators and 69 percent of B2C communicators use to further their communication efforts. Correspondents should not be corporate mouthpieces. Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. Social media correspondents.

B2C 120

B2C Social Media Resources Content Marketing 120

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Landis PR

JANUARY 31, 2023

Here are some ways brands are using the app to reach more audiences: Influencer partnerships TikTok can be a great way for B2C brands to find influencers that are already talking about your product(s) or focuses that might be interested in a partnership.

Video 59

Video Creativity B2C B2B 59

Prohibition

SEPTEMBER 27, 2022

From small start-ups to large international corporations, a robust public relations strategy remains a crucial tool for brands of all sizes to increase public perception, build positive brand sentiment and grow a strong industry presence. In some way or another, all organisations rely on reputation and awareness for success.

Publicity 62

Publicity Brand Branding SEO 62

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2019

A recent example here at Crenshaw involved a program where B2C, B2B and B2B2C initiatives were designed to complement each other and generate simultaneous awareness for a security brand. Whether inside a corporation or at a PR agency, the typical campaign isn’t easily quantified early in the campaign.

How To 136

How To Leadership B2C Agency 136

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create engaging video content that helps to achieve a businesses goals and objectives. On Twitter videos can be up to 140 seconds long.

Video 149

Video Social Media Instagram Facebook 149

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level.

Real Estate 52

Real Estate How To B2C Banking 52

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step.

How To 120

How To Wireless Retail B2C 120

Prohibition

DECEMBER 2, 2022

Step by step guide to create a corporate video for your marketing needs. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals. The different types of digital PR campaigns and how they can build online authority .

Film 62

Film Sports B2C Digital PR 62

Marketwired

DECEMBER 10, 2015

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.

Infographics 100

Infographics Survey Content Marketing Marketing 100

ImPRessions - Crenshaw Communications

JULY 15, 2016

Today’s B2B and B2C public relations firms take special pride in projects that allow them to do well and “do good.” Just like seasoned corporations and tech start-ups, nonprofits need to illustrate their story with compelling data that demonstrates the results of their efforts. Numbers tell the story.

Nonprofit 120

Nonprofit Strategy B2C Leadership 120

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning. Establish a crisis communication plan now rather than later.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Prohibition

JANUARY 23, 2023

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. As the content is B2B, rather than B2C in nature, the video should be informative as well as engaging. Get in touch today to find out how we could help you.

Video 62

Video Social Media Instagram Media 62

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Flack's Revenge

JANUARY 10, 2019

If I‘m a B2C brand, I am still investing somewhat in Facebook. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business). Neal: You can’t ignore Facebook, it is still the gorilla until something else comes along. Social media 2018 put the spotlight on data, video, Stories ( Marketing Land).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

JULY 5, 2016

It’s a worthwhile read for corporate communications and agency heads alike. The sample set includes a near-equal mix of both B2B and B2C marketing leaders. ——————————– Don’t miss these related posts: 8 Corporate Communications Tips for Hiring a PR Firm.

B2C 61

B2C Corporate Agency Survey 61

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. This is particularly prevalent for B2C marketeers who should be implementing TikTok into their strategies, if they haven’t already!

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. This is particularly prevalent for B2C marketeers who should be implementing TikTok into their strategies, if they haven’t already!

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2C 83

B2C B2B Measurement Twitter 83

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. In what capacity should you work with a corporate influencer?

B2B 48

B2B Marketing Strategy Corporate 48

Prohibition

MAY 9, 2018

Influencer relations is nothing new, in fact I don’t think I’ve seen a B2C campaign that omits influencer investment of some sort for the past two years. In fact, embracing the use of an influencer can be more impactful when it comes to corporate communications. In what capacity should you work with a corporate influencer?

B2B 48

B2B Marketing Strategy Corporate 48

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. When you do, coming to work and working hard, giving corporately and personally, will take on a whole different meaning. Guest Post by Lisa Holtorf and Dawn Buzynski. At its simplest, that is the real power of CSR.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Contently - Strategy

OCTOBER 4, 2018

The social strategists we spoke to called LinkedIn “underrated,” “under-explored,” and “weird,” and most of them were unsure if B2C content worked there at all. — Whirlpool Corporation (@WhirlpoolCorp) September 24, 2018. Instagram is primarily known as a place for B2C products and B2B culture.

Brand 111

Brand Branding LinkedIn Instagram 111

Prohibition

FEBRUARY 13, 2020

Today’s web users in particular are seeing straight through click-bait content and corporate messaging, so make sure you develop a brand voice which is relevant to your target audience which is trustworthy and appears authentic.

Measurement 62

Measurement Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

MARCH 1, 2017

But the tour needn’t be other-worldly to get attention; even corporate headquarters can be intriguing if you’re visiting Uber. With its use of stickers and filters and other creative tools, Snapchat is considered most useful for B2C marketers. Tap a team to create personal journeys like this one GE did inside a volcano.

Video 120

Video B2B B2C Survey 120

Prohibition

JULY 14, 2017

It’s the bread and butter of the sector and it’s an essential tool to ensure brands are putting out the right message and engaging their audience; whether they’re corporates, consumers or stakeholders. The audience, the consumer – whether B2B or B2C – is savvy, savvier than ever. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48