Sword and the Script

NOVEMBER 28, 2017

They write quality posts. That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can you write some short ones?

Study 79

Study B2B Marketing Survey 79

PRSay

JUNE 27, 2019

The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Audience: B2B audiences may be busier, for instance, so their e-newsletters should be shorter. Learn more about her training, consulting or writing and editing services at WylieComm.com. All rights reserved.

Web 164

Web Writing Study Training 164

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

FEBRUARY 20, 2024

The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 106

Report Publicity Marketing Pitching 106

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

B2B 92

B2B Community Facebook How To 92

Barokas

MAY 31, 2019

Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). Our agency offers services and writing support around all of these, so you’ll see links to examples of our work included throughout the checklist.

Case Study 100

Case Study B2B Resources Web 100

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. Questionable Advice; Big Invoices.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

DECEMBER 26, 2023

B2B marketing relooks brand marketing and awareness “The building of an actual pipeline doesn’t start with merely laying the pipe in the ground. Something similar has happened in B2B marketing over the last 20 years. So, more companies are chasing fewer in-market customers in B2B and doing so at the expense of brand.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JUNE 23, 2020

In my area of expertise – marketing and PR for B2B technology companies – strategic communications programs take time to show value. For example, the sales cycles in B2B tech tend to be long, require multiple touchpoints, and involve multiple stakeholders. >>> Looking for a B2B tech PR with expertise and execution?

Measurement 93

Measurement Communications Survey B2B 93

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Did you know? Check out our services.].

Company 150

Company Tools Technology Software 150

Critical Mention

JANUARY 16, 2020

For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines. Write a Compelling Meta Description. Make it a goal to be concise and straight to the point with your titles, URLs, etc.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

SEPTEMBER 30, 2017

It’s easy to read…but writing is thinking. Feel free to start writing about these too, by leaving a comment below. In a piece for AW360 – The Rise of Dual-Brain CMO – Thom Gruhler writes that the top marketer can add one more duty to the list: chief revenue officer. 3) Survey: B2B Marketing Looks to Build an Audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Flack's Revenge

DECEMBER 5, 2018

Drew Neisser is the founder and CEO of Renegade , the NYC-based strategic boutique for B2B renegades. And LinkedIn is a powerhouse for B2B lead generation and recruiting. Business event attendance is at record highs and many B2B brands consider events their best source of leads. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Sword and the Script

DECEMBER 31, 2019

The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. hours to write. Bloggers that write longer posts are more likely to report success. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Typically, when a B2B tech company is announcing a new product, service or funding round, it’s the media outlet of choice for an exclusive. The Next Web. Learn from them to help improve your own writing.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

MARCH 14, 2023

Well, the product workflow is straightforward and follows a three-step process: Step A: generative AI (Taylor) You can upload a release and ask the AI to re-write it – or you can provide the AI with a few lines of descriptive text, and it will generate a press release for you. You can also have it re-write it several times over if you wish.

Software 85

Software Media Relations Pitching Media 85

PR 20/20

JANUARY 17, 2023

Case in point: Gartner Group found that B2B buyers are typically 57-70% through the buying cycle before reaching out for help. A study from Google found that about 89% of B2B researchers start the process for a future business purchase on the internet. These touch points (web pages) should provide the most substantial content pieces.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 116

B2B Marketing Survey Software 116

The Proactive Report

MAY 12, 2017

LinkedIn B2B content Report ). You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. (

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. Non-key word anchor text: Sword and the Script Media writes about public relations. Digiday : 79.

Google 133

Google Banking Engineering Web 133

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. So writes Jason Miller of LinkedIn in a piece for the Marketing Solutions EMEA blog titled: It’s time to stop blaming content for your content marketing problems. B2B Customers Want Thought Leadership.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Sword and the Script

JUNE 8, 2019

As IT took over web platforms, CRM systems, and even custom web applications, we’ve become more similar in our approaches, and more risk-averse as well.”. Read the complete article: Why B2B Marketers Were More Innovative 10 Years Ago. “Marketers were still working outside of IT constraints to an extent.

Creativity 79

Creativity Technology Marketing Web 79

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. What comes after social media? Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

PR 20/20

OCTOBER 11, 2018

CaliberMind is a Customer Data Platform for B2B that unifies customer data from marketing, sales and service channels to drive sales. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Phrasee uses AI to write better marketing language than humans.

Tools 71

Tools Marketing Enterprise Software 71

Cision

JANUARY 13, 2016

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs. But don’t just focus on increasing web traffic. Or if you’ve been creating videos, maybe start writing accompanying blog posts.

Content Marketing 120

Content Marketing B2C Construction YouTube 120

Sword and the Script

SEPTEMBER 26, 2017

As these so-called content snacks zip around the social web, the marketing brain is squirting dopamine with every like and share, but it’s not moving the needle for your business. No one on a mobile device is clicking “like” and then leaving Facebook to go search Google for your web page. Hacks for Branded Social Media Accounts.

Social Media 116

Social Media Brand Branding Media 116

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. Sarah Evans. prsarahevans.

Twitter 77

Twitter Radio Social Media Print 77

Buzzstream

MARCH 31, 2020

Write the right, expertly crafted content. Use the Content Explorer in Ahrefs to find content publishers and authors who write about your topic – sort by highest traffic to find the best opportunities. Write the right, expertly crafted content. It’s not about scale, it’s about precision. Make it good!

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

DECEMBER 10, 2016

1) B2B to Invest 12.3% Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. “The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. For B2B organizations, the study found 12.3%

Marketing 60

Marketing Survey B2B Study 60

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. You may even find me guest blogging on other marketing blogs around the web. Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). We live in a world where disinformation is a growing problem because of how easy and fast both truth and lies can spread on the web. >>> Looking for B2B tech PR firm with both expertise and execution?

Blogging 119

Blogging Survey Google Engineering 119

Communications Conversations

DECEMBER 3, 2014

But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. I love to write, so blogging comes naturally to me. If you don’t love to write, and you don’t love the topic you’re blogging about, don’t bother. So, bear with me for a minute.

Blogging 144

Blogging Writing Creativity Meeting 144