Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. By 2024, the Bureau of Labor Statistics expects to see about a 10 percent decline in the number of working journalists. About Seth Gilpin.

How To 282

How To Storytelling Measurement B2C 282

Prohibition

OCTOBER 10, 2024

However, hopping on the bandwagon without a well-thought-out strategy can make a campaign or press release feel forced and unauthentic. The campaign celebrated the positive impact of pet adoption and positioned Pedigree as a brand that genuinely cares about dogs’ well-being.

Marketing 62

Marketing B2C Retail Social Media 62

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Contently - Strategy

SEPTEMBER 21, 2021

Earlier this year, we surveyed 1,072 Americans about what they want from branded content. You want guidance from advisors at a successful bank or the thought leaders at a B2B tech company in your field. If you want to take advantage of this trend, Jordan wrote a must-read about how to do just that in his LinkedIn newsletter this week.

Brand 145

Brand Branding Banking Survey 145

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? The story, about the tyranny of “Silicon Valley Time,” was widely read and shared. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. how you can gather key insights about your subscribers, create content that is relevant to them, and make your newsletter smart. 5 Ways AI Can Deliver the Right Content to the Right B2B Buyer at the Right Time. It’s all about timing. Lunch Lab).

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Awards are all about the outcomes. For B2B technology companies, publications like The Drum , Digiday, Campaign, Forbes, and Ad Age all put on annual award programs. PR tips for winning awards. Leverage the win.

Case Study 136

Case Study B2B Conference Industry 136

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business. Selecting the right PR agency for your business.

Agency 195

Agency Strategy Communications How To 195

Prohibition

AUGUST 14, 2024

The Human Touch: Why it’s Still Irreplaceable While AI offers a ton of benefits, it’s essential to remember that media relations is fundamentally about human connections. Emotional Intelligence : AI can’t replicate the understanding of human emotions and social dynamics that experienced PR professionals bring to the table.

Media Relations 62

Media Relations Media Pitching B2C 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 9) “Helping an organization get favorable press.”. 10) “Write and create content for internal and external audiences about my company.”.

Employee 146

Employee Print Writing Survey 146

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

Survey 94

Survey Industry Leadership Study 94

Shift Communications

DECEMBER 30, 2014

If you want to flex your storytelling skills, think about how the content you’re creating on behalf of your brand can be told in a way even kids find entertaining. What we’re trying to say is no one wants to be read a press release. Even B2B content can be compelling. No, seriously. It’s all how you tell the story.

Measurement 98

Measurement Storytelling Facebook Content Marketing 98

Landis PR

FEBRUARY 26, 2024

Unlike those involved in federal politics, local and state officials are more regularly out and about in their communities, presenting frequent opportunities for direct, ongoing engagement. A key element to success is the establishment of credible and trustworthy relationships with policymakers.

Policies 59

Policies Publicity Community Construction 59

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. To do this is no easy task, especially if you’re campaigning to a fairly new, largely unengaged audience who may have little background knowledge about your campaign or your brand.

Video 62

Video Strategy SEO Engineering 62

Onclusive

MAY 10, 2017

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. With this misconception of glamour comes a general misunderstanding about the industries that require PR acumen, average salaries for various PR roles, and the best states in which to pursue careers in PR. Washington D.C.

Trends 150

Trends Publicity Data-Driven PR Government 150

Prohibition

DECEMBER 16, 2022

Users were encouraged to share their shoe size and follow both Costa and Artisan Lab to be in with the chance of winning – a great way for both brands to leverage the campaign to grow their presence and following on TikTok, as well as receiving great press features. Starbucks’ ‘Every Table has a Story’. How to pitch to journalists .

Creativity 71

Creativity B2C Enterprise Examples 71

Solo PR Pro

AUGUST 9, 2022

Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. Ebony realized people could use some assistance in how to present themselves well and put together dynamic press kits.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . My B2B clients are more open to sponsored content. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.” ” There are only 214 million for “b2b software.”

B2B 145

B2B Trends Video Course 145

Beyond PR

MARCH 6, 2018

It’s no surprise, 70 percent of society wants to learn about products and services through content and not advertisements. Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Have you heard about it? When you think about it makes sense. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

PR in High Definition

JUNE 20, 2019

ABM is a strategic marketing approach, largely adopted by B2B businesses in IT, services and consultancies, whereby an organisation communicates with a prospect in a highly personalised way. Sometimes, PR can get stuck in an echo chamber where very similar views are put forward on social media channels and in the press.

Banking 48

Banking Course Storytelling B2B 48

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. Tell us a bit about your current role, what a typical day looks like, and who your clients are. Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.”

B2B 85

B2B Content Marketing Trends Marketing 85

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 173

Survey Marketing B2B Study 173

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 188

Marketing Content Marketing Data Social Media 188

Beyond PR

SEPTEMBER 6, 2016

Think about your current audience. In a recent interview with the Wall Street Journal , Hamill spoke about his 24-year career as the infamous Batman baddie and how it helped prevent him from being typecast into hero roles. Or, if your brand storytelling tends to be conservative in style, consider adding some creativity and levity.

Marketing 40

Marketing Content Marketing Television Storytelling 40

ImPRessions - Crenshaw Communications

APRIL 23, 2019

In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. Here’s how B2B tech companies can develop a standout funding PR strategy for their next round. Be clear-eyed about your numbers. See this post for more PR storytelling tips. Have a good story to tell.

How To 149

How To B2B Pitching Storytelling 149

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. Bylined articles. Am I boring you? The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Maxim Behar

MARCH 6, 2022

He spoke about his passion for PR and how he is making a difference to the world with his engaging activities, contributions to the PR world, and innovative ideas. 1) Tell us about your professional journey? They had their education and their press cards or media cards. But we were really a bridge between our clients and media.

B2B 52

B2B Communications Media Newspapers 52

Shift Communications

OCTOBER 20, 2014

You were almost certainly not asked to read them a press release. Offer to read them a white paper or press release, listen to a webinar, show them an infographic. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. Perhaps you were asked for a drink of water.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Landis PR

JULY 31, 2023

AI can speed up tedious tasks If you hate pulling monthly reports or need a faster way to turn your bullet points and ideas into a polished pitch or press release, AI could be the answer. It can help you generate press releases from keywords or headlines—and even aggregate a list of journalists who might be interested in your pitch.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

MARCH 3, 2020

>>> Looking for a B2B tech PR with expertise and execution? Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. Here’s a link to the survey.

Pitching 78

Pitching Instagram Survey Data 78

Sword and the Script

MARCH 10, 2019

For example, one open-ended comment about a PR agency submitted by a JOTW survey respondent who works in-house, could easily have appeared on a survey by an in-house attorney about a law firm: “Too slow or suggests stupid ideas just to make money off of me or bills creep up over time. content marketing (64%). white papers (36%).

Survey 97

Survey Media Relations Corporate Communications 97

Ishmael's Corner

NOVEMBER 16, 2014

My post last Wednesday explored how non-designers in the communications business can get the visual storytelling religion. Little or no design goes into this type of visual storytelling. The post, “ The Beauty of Words Can Push into Visual Storytelling ” includes an example of this. Speech Cloud with a Celebrity.

Storytelling 159

Storytelling Pinterest B2B Examples 159

Bianchi Biz Blog

OCTOBER 17, 2024

CES 2025 POSITIONED FOR GROWTH With a new CTA president, an organizational rebrand and new excitement about future mobility, CES 2025 is expected to surpass CES 2024 in terms of total exhibit space and exhibitors. To learn more about CES 2025, visit CES.tech.

Technology 87

Technology Automotive Mobile Software 87