Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. This particular survey was a solid read, merits a standalone post and so here are five findings that stood out to me: 1) The top producing channels for B2B leads.

B2B 63

B2B Study Marketing Survey 63

ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JANUARY 14, 2017

1) B2B Messaging: Add More Insight and Less Product. An article titled, Messaging Mess: Research Reveals Looming Disconnect Between B2B Messaging Beliefs and Actions , finds that much of the content B2B companies produce focus too heavily on promoting features and benefits of the product.

B2B 60

B2B Pitching Survey Study 60

Shift Communications

MAY 14, 2015

Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days?

B2B 60

B2B Marketing Construction Analytics 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Serve value Your audience’s time is precious, so ensure every word counts. Provide actionable insights, tips and thought-provoking analysis. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

Sword and the Script

DECEMBER 10, 2019

True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? White Papers.

Case Study 210

Case Study How To Infographics SEO 210

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 118

B2B Mobile Content Marketing SEO 118

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. We like to thank the journalist in a personal note as well as on social media.

Interviews 136

Interviews Pitching Infographics Print 136

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants.

Digital PR 62

Digital PR Analysis B2C Examples 62

Sword and the Script

APRIL 13, 2019

Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016. Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7%

Study 113

Study Survey Infographics B2B 113

Cision

APRIL 23, 2015

To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Landis PR

DECEMBER 11, 2023

Whether it’s social media, email, or traditional media, choosing the right platforms is crucial for maximizing reach and impact. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

SEPTEMBER 14, 2019

1) How reporters view social media, embargoes and exclusives. Reporters review business social media profiles. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Another 29% said sometimes and just 11% said “rarely” or “never.”.

Survey 75

Survey Media Relations Report Media 75

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. Social media posts Use social media to share industry news, tips, and relevant information with your audience. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Put an even longer tail on survey results.

Survey 120

Survey How To Construction Data 120

PR 20/20

JULY 9, 2020

Branded as the all-in-one marketing toolkit, SEMrush is designed for digital marketing professionals across search engine optimization, social media, content marketing, market research, and more. Templates range from social media posts to marketing collateral to infographics (and tons in between). Source: Canva.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

FEBRUARY 1, 2024

Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Ensure your post is compelling, the graphics are original and high quality, and your infographic topic is relevant to your site. In the example above, I lean on Google. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

PR 20/20

JANUARY 3, 2019

4 Lessons Learned From the Most Agile Brands on Social Media. Social media platforms were constantly evolving and updating in 2018. 5 Actionable Ways to Apply B2B Content Marketing Trends in 2019. This post features an infographic from Bubblegum Search on the evolution of SEO—starting in 1945.

Blogging 54

Blogging Marketing Content Marketing B2B 54

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). We know how that works; it’s one of the core functions of PR. Owned Links. Earned Links. 888 243 3470.

Google 113

Google Guidelines Web B2C 113

Sword and the Script

MAY 30, 2017

See these related posts: PR, Social Media and the Imperative of Content Marketing [UML]. Where and How B2B Marketing Generates Leads it Likes [Study]. Repurpose Does Not Mean Regurgitate in Content Marketing. ‘We

Content Marketing 89

Content Marketing Marketing Enterprise Infographics 89

Beyond PR

APRIL 13, 2018

Robust Social Media Monitoring Requires Sophisticated Tools. Social media is now a platform that businesses need to be listening to in order to accurately monitor crisis planning or campaign monitoring. Further, “Some 61 percent of social media marketers at agencies say measuring ROI is among their biggest challenges.”.

Media 73

Media Google Measurement Print 73

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. The Buzzsumo study that I referenced earlier shows that the infographic is the most shared piece of content — outperforming the next most shared content type by thousands of shares on average.

Strategy 120

Strategy Infographics Content Marketing Study 120

ImPRessions - Crenshaw Communications

MARCH 10, 2017

” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Quora took a stab at estimating how many blogs there are in the world – infographic How Many Blogs are on the Internet puts the figure at 152 million blogs for year 2013. Write “vertically.”

Blogging 136

Blogging Writing Engineering Analytics 136

Ishmael's Corner

MAY 10, 2015

As discussed in previous posts, most B2B content falls into the dreadful content bucket. One person who has labored over B2B content, what works and what doesn’t work, is my good friend and colleague Steve Farnsworth. . - Buffer : Great tool for quickly scheduling and sharing updates for social posts.

Tools 60

Tools B2B Software Storytelling 60

PRSay

APRIL 19, 2016

B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful.

Communications 62

Communications Pinterest Reddit Radio 62