As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.
In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business.
Creating videos takes time, effort, and money. So why let all that hard work go to waste? Repurposing your video content is an excellent way to maximise your investment and reach a wider audience.
Here are five ways to repurpose your video content in 2023.
Use Video Content in Podcasts
Podcasts are an increasingly popular method for brands to showcase their client portfolio and deliver deeper layers of insight about their industry via spoken word. By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television.
Repurposing videos into podcasts is relatively easy and cheap to complete. If necessary, you can extract the audio from the video and edit it to remove any visual references. Once complete, you can upload the audio to your favourite podcast hosting platform.
One advantage of turning videos into podcasts is that you can use the content to create varied types of podcasts. You can turn a single video into a series of short podcasts, or go one better and convert the video into a longer episode/feature. Alternatively, you can use the content to create a new podcast series with a completely different focus. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.
The possibilities of repurposing video content for podcasts are truly endless, giving you a breadth of different types of content ideas with each video you have captured.
Use Video Clips For Social Media
It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Repurposing your video content into shorter clips (30 – 150 seconds in length is often best) is an excellent way to share your content on social media.
When creating social media clips, it’s essential to keep the platform’s limitations, or at least recommendations in mind. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute. On TikTok, 30 seconds or less is often recommended. By creating clips that fit within these limitations, you can ensure that your content is seen by a wider audience.
Social media posts (and supportive video content) can be used in a variety of ways. You can share them as standalone posts or use them as part of a broader, social media campaign, both organic and paid.
You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel. Social media above all else is perhaps the easiest tool to help repurpose video content, and with multiple platforms available at your fingertips – optimising video content across these channels can only make sense if you’re trying to grow your brand.
Create Blog Posts From Video Content
Blog posts are an excellent way to drive traffic to your website and improve your SEO ranking. By repurposing your video content into blog posts, you can provide your audience with different ways to consume your content, as well as ensuring your content ranks higher on search engine sites.
When creating blog posts from the video content, it’s essential to remember that the two mediums are different. Video content is visual and auditory, while blog posts are primarily text-based. To create an effective blog post, you’ll need to adapt the content to suit the medium.
One way to do this is to transcribe the video content and use it as the basis for your blog post. You can also use the video as inspiration for your post and include screenshots and stills from the video to be featured throughout. Another approach is to create a summary of the video’s main points and provide additional insight or commentary.
Convert To Infographics
Infographics are an effective way to share information visually. If your video content contains a lot of data or statistics, turning it into an infographic is an excellent way to provide an easier, more ‘consumable’ piece of content for your audience, which they can read and understand quickly.
When created and optimised successfully, infographics will often encourage users to share the content. If an infographic is considered to feature compelling, engaging information, customers and audiences alike are more likely to share the content across their social media channels. Higher shareability means a greater chance of website traffic and stronger leads in the long term for your brand or business.
Once you’ve repurposed one piece of content into infographics, then why stop there? Scan through your older videos to see what else could be used. I’m sure you’ll find even more content that could be repurposed well.
Use Video Content For Email Marketing
Email marketing is still an effective way to reach your audience and drive conversions. By repurposing your video content for email marketing, you can create engaging content that encourages people to click through to your website or social channels.
When using video content for email marketing, it’s essential to keep the video length in mind. People are busy, and they may not have time to watch a long, audible video. Instead, try to keep your videos short and to the point, with a clear call to action and subtitles to support them.
You can use video content in a variety of ways in email marketing. For example, you can use video thumbnails in your emails to encourage people to click through to the video. Video marketing is not just an attention grabber, it should leave audiences wanting more and with an understood method to find out more (i.e. to click the link to the website).
For email marketing purposes, stick to short-form videos that offer a clear message in the first 3-5 seconds.
Conclusion
Repurposing video is an effective way to maximise your ROI and engage with multiple audiences on one or many platforms. Statistics reveal that users engage more with video content than still imagery, as it helps tell a greater story in a more dynamic, understandable way.
With this in mind, why would you not consider then repurposing the video in as many ways as possible, to ensure you’re hitting target audiences with the very best content?
By converting video into various types of different content, whether that be using it internally, for clients or to attract new business, repurposing it will allow your brand to reach an even greater audience than first anticipated, as well as providing further value for your existing audiences.
At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives. Get in touch today to find out how we could help you.
For more interesting articles from us check out these posts:
- Why You Should Utilise Video Content as Part of Your PR Strategy
- How brands can utilise TikTok to support PR strategies
- Best Practice When Using Video Across Different Social Media Channels
