Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. technology, CPG, financial services, etc.)—make Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. And in B2B marketing it already does.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. Because if martech is marketing, then businesses merely need to buy some technology. However, if you are inside a company trying to do something different and drive marketing innovation , that idea is at least a high hurdle and at worst a dangerous barrier.

Marketing 104

Marketing Comparison Enterprise Technology 104

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. Competition has advantages in buyer choice and market validation. A new study by TrustRadius underscores the importance of trust in B2B marketing.

B2B 62

B2B Marketing Survey Study 62

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 30, 2020

>>> Looking for a B2B tech PR with expertise and execution? Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. In my experience, PR is best reporting to marketing with business are in startup mode.

Report 118

Report Publicity Survey B2B 118

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Also, see these related posts: How to Generate Media Referenceable B2B Customers with a Blog. 10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers.

B2C 120

B2C Product Launch SEO Storytelling 120

PR 20/20

APRIL 28, 2016

Snackable content like listicles, quizzes and clickbait are popular in many industries. Complex B2C and B2B sales require content that educates and informs buyers on intricate software, technology, engineering or financial products, processes and concepts. That’s where hacking technical content marketing comes in.

Content Marketing 40

Content Marketing Marketing Financial Engineering 40

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 133

B2B Case Study Survey Content Marketing 133

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 192

Writing Communications Marketing B2B 192

Communications Conversations

JULY 19, 2018

Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable. What do you see as the biggest mistake most brands make when it comes to content marketing? Content marketing is a process, and a hard one.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

JULY 15, 2020

In other words, we have a finite ability to process information, build strategies, create content at scale, and achieve performance potential. We’ve also talked to HubSpot about its AI vision and product maturity— something we encourage marketers to do with their existing martech stacks. a super reliable intern. It's more like.

Marketing 54

Marketing Resources Data Software 54

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information.

B2B 116

B2B Marketing Survey Software 116

Norton's Notes

SEPTEMBER 3, 2015

This week I have been talking to Heather Baker the editor of the award-winning B2B PR Blog and founder of B2B PR consultancy TopLine Comms. Content marketing (including PR) that impacts the bottom line (for B2B companies). How do you think an ever increasing growth in technology will change the marketing sector?

Interviews 28

Interviews B2B Blogging Real Estate 28

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 115) “Advertising.”.

Employee 148

Employee Print Writing Survey 148

Critical Mention

AUGUST 5, 2018

A veteran in PR and marketing, Deirdre has counseled countless senior level executives, authored six business books, serves as an online instructor for UMASS at Amherst Journalism Department and speaks both nationally and internationally on PR, marketing and social media communications. David Meerman Scott. SCHEDULE A DEMO.

Twitter 77

Twitter Radio Social Media Print 77

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Technology investment + human capital = The virtuous PR circle. Or do they?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. The drawback is that visibility has become a commodity , which is why the content marketing trend is so important to PR. I’ll often use the first draft of a press release for a pitch.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. The 6 Top B2B Content Formats Buyers Find Most Valuable.

Blogging 155

Blogging B2B Software SEO 155

Sword and the Script

DECEMBER 22, 2020

Content marketing statistics from 2020. Marketing Statistics from 2020. Effective marketers focus on the long term. B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. But there are many types of content that build credibility and leadership as part of a strategic PR program. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.

Leadership 353

Leadership Insurance Insurance B2B 353

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI. Scripps School of Journalism at Ohio University.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. It’s my experience that in-house marketers and corporate communicators who manage agencies must adhere to certain rules if they want the outcomes to be successful. What Marketing Wants from Inside Sales.

Agency 60

Agency Corporate Interviews eBook 60

Bianchi Biz Blog

JUNE 14, 2023

We at Bianchi Public Relations, a trusted name and hyper-focused specialist in the auto supplier sector for more than 30 years industry, recognize that sometimes clients need a broader range of synergistic content marketing services than we have offered. a full-service integrated marketing communications firm.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. True ROI can only be effectively measured by letting a campaign play out for as long as a company’s sales cycle, which in B2B can be months or even years. ” Jered Martin | OnePitch.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

DECEMBER 6, 2016

Will artificial intelligence automate content creation? Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. Digital communications attracts and engages customers: What is the New PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. Almost passé.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136