ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. The post Navigating Media At High-Profile Events appeared first on Crenshaw Communications. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JUNE 10, 2024

The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it. Events at exclusive locations and press trips for select VIP media are successful, too.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Leadership Trade Shows Insurance 136

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

Survey 98

Survey B2B Marketing Trade Shows 98

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. The post How to Book Speaking Opps In The COVID Era appeared first on Crenshaw Communications.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Many marketers struggle with communicating complex value propositions simply and clearly,” wrote Mr. Sandau.

Case Study 100

Case Study B2B Study Marketing 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. The post Making The Most Of Virtual Event Experiences appeared first on Crenshaw Communications. But at least we’re not conference organizers!

Conference 310

Conference Trade Shows Technology Video 310

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Timing is everything. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 78

B2B Media eBook Interviews 78

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Leave it to marketing/communications staff to edit what is consumed globally or shared only on a company intranet/at the weekly all-hands. Business News Daily.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. Share in the company Slack.

Media 103

Media Advertising Advertising Print 103

Bianchi Biz Blog

FEBRUARY 22, 2024

When used strategically along with more traditional PR and marketing techniques in the unique B2B automotive OEM market, social media can help boost SEO, driving traffic to your online properties and amplify your company’s position as an expert. And PR can help through earned media in trusted, credible outlets. It costs too much money.

Automotive 65

Automotive Technology SEO Engineering 65

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. And despite all the hype about social media and blogging, marketers recognize the power of a targeted and tailored email campaign to communicate their message and tell their story.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

FEBRUARY 27, 2018

A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.

B2B 67

B2B Trade Shows Survey Study 67

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you. Better results.

Automotive 79

Automotive Agency Mobile Trade Shows 79

Sword and the Script

MARCH 27, 2018

That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. Also, see these related posts.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. The post How PR Supports “Thought Leaders” appeared first on Crenshaw Communications.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Sword and the Script

DECEMBER 30, 2017

Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. In turn, that led to an editor from a PR trade publication contacting me and asking to publish it. Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. And it’s about time.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Timing is everything. Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 93

How To Media Trade Shows Publicity 93

Shift Communications

NOVEMBER 4, 2016

The teams here at SHIFT excel at PR and integrated communications. You’ll also gain access to emerging tools and technologies within PR and integrated communications. Do you have experience in B2B tech but want to broaden your knowledge to consumer clients? They get you. Will you be on 4-5 accounts or 8-10? Kristin Amico.

Agency 60

Agency Healthcare Trade Shows Measurement 60

Sword and the Script

NOVEMBER 30, 2021

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer. B2B sales cycles may involve more people.

B2B 100

B2B Trade Shows Survey Study 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JUNE 30, 2022

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. Author: Leslie Dagg.

Automotive 74

Automotive Mobile Technology Resources 74

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. B2B marketing lead generation during the Coronavirus pandemic. It’s something that we’ve seen our clients focus on.

Trade Shows 36

Trade Shows B2B eBook Marketing 36

ImPRessions - Crenshaw Communications

MAY 3, 2018

Especially in the B2B tech sector, PR programs are essential to gaining competitive advantage in a crowded marketplace. PR can shine beat in B2B tech. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. B2B decision-makers rely on research.

Advertising 178

Advertising Advertising B2B Reputation 178

Garrett Public Relations

FEBRUARY 12, 2020

Today’s manufacturing and industrial companies face a marketing challenge. Many seem to be stuck in the past, when relationships were the key to closing deals and winning new customers. Now, with the advent of digital marketing, some manufacturers are caught unprepared. Their websites aren’t mobile-friendly.

Company 98

Company Marketing Mobile Content Marketing 98

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare. It’s still essential to be able to communicate your value proposition and brand differentiation very succinctly.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

The Hoffman Agency

JANUARY 27, 2020

It sounds like a no-brainer item to remind someone presenting at CES with its more than 4,500 exhibitors that they’re not alone, but it’s a simple lesson that should be baked into any talking points you have going into any trade show. Listen up, B2B folks, this goes for you too.). Be Real, Be Real, Be Real.

Privacy 36

Privacy Trade Shows Consumer B2B 36

Bianchi Biz Blog

OCTOBER 3, 2022

With the 2021 and 2022 versions of the show being impacted, like most other events by the global pandemic, you have to go back to CES 2020 to look at the potential impact for exhibitors and communications professionals. CES offers a ‘show-within-a-show’ for automotive and vehicle technology. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

PR 20/20

OCTOBER 5, 2017

Transparent communication is crucial to inbound marketing, as it enables: Leads to move more seamlessly through the funnel from marketing to sales. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics.

Marketing 45

Marketing Engineering Resources Consumer 45