ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects.

B2B 184

B2B Trade Shows Leadership Conference 184

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Industry events.

B2B 136

B2B Brand Branding Trade Shows 136

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. Mission-critical trade shows have ceased. It’s chaos out there.

B2B 71

B2B Crisis Interviews Marketing 71

Sword and the Script

SEPTEMBER 10, 2019

About 34% of respondents identified themselves as employed by B2B product companies, while another 31% said B2B services, so overall about 60% of respondents are senior leaders in B2B marketing organizations. For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%.

B2B 129

B2B Survey Marketing Trade Shows 129

Landis PR

FEBRUARY 7, 2022

The same holds true for content creation, which is a cornerstone of any B2B communications plan. Trade Shows aren’t going away, but we can be smarter about participation. COVID fundamentally upended the trade show industry. 5 Tips for Nailing B2B Tech Media Relations. B2B PR Essentials and Tips.

B2B 52

B2B Communications Media Relations Trade Shows 52

The Hoffman Agency

FEBRUARY 17, 2020

I worked on a broad range of B2B PR clients, one of which was a contract cleaning company. In the years since FM’93, I can’t remember how many trade shows I’ve been to. And here I still am, on the eve — or so I thought — of travelling to Barcelona for one of the world’s biggest technology shows, Mobile World Congress.

Trade Shows 36

Trade Shows Mobile B2B Travel 36

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. Let me introduce the idea and then explain why I think it’s relevant to B2B marketing.

Case Study 142

Case Study B2B Study Marketing 142

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 302

Leadership Industry Conference Trade Shows 302

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Industry events. Schedules fill up quickly, and firming up details promptly is important.

Media 294

Media Trade Shows Interviews Travel 294

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. The post The Only B2B PR Event You’ll Ever Need appeared first on Crenshaw Communications.

B2B 136

B2B Pitching Leadership Video 136

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

B2B 97

B2B Creativity Marketing Film 97

ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. COVID-19 has crippled some industries, and it’s had an indirect effect on many others.

Conference 296

Conference How To Pitching B2B 296

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. .

Leadership 177

Leadership Industry Conference Trade Shows 177

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. 4) The channels that product B2B leads.

B2B 86

B2B Report Marketing Social Media 86

Sword and the Script

FEBRUARY 14, 2017

There are few tactics in B2B marketing that lead to such direct effects. Components to Effectively Measure a B2B Blog. A Data-Driven Answer for B2B]. If you are able to demonstrate how a blog has become a top source of referral traffic for product page – this opens minds to the virtues of B2B blogging. Talk to Us!

Measurement 102

Measurement B2B Blogging Corporate 102

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Choose wisely.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Photo: Unsplash.

B2B 101

B2B Media Social Media Interviews 101

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. What Should B2B Pay to Promote on Facebook?

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. But at least we’re not conference organizers!

Conference 317

Conference Trade Shows Video Social Media 317

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222

Company Trade Shows How To Product Launch 222

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 52

Automotive Mobile Technology Media 52

Landis PR

NOVEMBER 15, 2021

Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. But remember – the internet lives forever. Where does your content live? Channels should integrate AND reach your target customers. More of a consumer audience?

Leadership 98

Leadership How To Trade Shows LinkedIn 98

Bianchi Biz Blog

APRIL 24, 2023

Here’s a recent example of the value of existing relationships: One of our auto-tech clients wanted their CTO to speak at the world’s largest B2B trade show (and now the world’s best automotive technology show), CES. That means they can dedicate more time to generating more results for you. Better results.

Automotive 76

Automotive Agency B2B Media 76

Sword and the Script

MARCH 27, 2018

Most of my experience in media relations comes from a B2B technology perspective. How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Last week I got a list of media registered to attend a popular trade show. Also, see these related posts.

Media Relations 114

Media Relations Media Journalism B2B 114

Sword and the Script

JANUARY 24, 2023

Buy reprints and hand them out at a trade show. If you enjoyed this post, you might also like: Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order Image created with DALLE-2, “ a painting by Picasso of an advertisement in Times Square.” Pro tip: Promote your coverage when you earn it.

Media 115

Media Social Media Advertising Advertising 115

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. I share more of what I learned, and offer takeaways for B2B tech PR and marketers below. ” I pressed him further, and he responded with the trade shows and industry associations.

B2B 120

B2B Social Media Trade Shows Media 120

Sword and the Script

FEBRUARY 27, 2018

A few years ago, a big story in B2B suggested the buyer’s journey was nearly complete by the time a prospective customer engaged a vendor. Also, see these important posts: Attract, Convert, Retain, a B2B Marketing Roundup. How B2B Marketing Can Get More out of Trade Shows. How the Buyer’s Journey Fell from Grace.

B2B 86

B2B Trade Shows Survey Study 86

Sword and the Script

DECEMBER 30, 2017

Unquestionably, B2B blogging, as a topic, re-emerged as hot. A Data-Driven Answer for B2B]. Note: This top post was published in February 2017 and some of the metrics were updated in November and those can be found here: 3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]. And it’s about time.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Harry Bosch, Michael Connelly’s popular fictional detective of novel and TV fame, encourages young police officers who want to be good detectives to “get off your ass and knock on doors.”.

Publicity 123

Publicity Automotive Agency Pitching 123

Polaris

DECEMBER 9, 2014

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. Content marketing isn’t just for business-to-business (B2B) marketers. What else does the study reveal about B2C content marketing trends? Be thankful content marketing is hard.

B2C 194

B2C Content Marketing Study Trends 194

Bianchi Biz Blog

JUNE 17, 2021

So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company? Look back at CES 2020: With CES 2021 being an all-virtual show, you’ll have to look back to recall how things went at CES 2020 when it was last an in-person event. 5-8, 2022, with Media Days Jan.

Technology 90

Technology Automotive Trade Shows Media 90

Sword and the Script

JUNE 8, 2021

Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now. If you enjoyed this post, you might also like: 6 Actionable Ways B2B Marketers Can Improve Virtual Events. Need help with marketing or PR? Try our services.

Survey 103

Survey B2B Report Marketing 103

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. But what does it really mean, and which qualities make a successful thought leader?

Social Media 149

Social Media Leadership Media Trade Shows 149

Polaris

DECEMBER 30, 2014

Both consumer brands, such as Starbucks, and B2B companies, like General Electric, are engaging on Instagram to connect with more people. Have a conference, trade show, or other special event to promote? By using visual content, brands can resonate emotionally with audiences and help them learn more about their business.

Pinterest 196

Pinterest Instagram Brand Branding 196

Sword and the Script

JANUARY 9, 2018

How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. In B2B organizations, I’ve learned the sales people love an excuse to contact a customer without asking for something explicitly in return. 7) Share with industry forums and peer groups .

Media 133

Media Social Media Media Relations B2B 133

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. Or, on the B2B side, what about giving customers the chance to tour your manufacturing facility from a trade show floor 1,000 miles away?

Storytelling 60

Storytelling Corporate Trade Shows Communications 60