PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? One of the best ways to secure coverage from relevant media is by sending a press release. Notifying media members about an upcoming event. Talk About Your Press Release on Social Media.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

B2B PR Sense

JANUARY 5, 2018

For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you. Or you may decide that media relations is precisely what you need. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. The best rule, of course, is to slightly underpromise and overdeliver — in writing. Is the article factually inaccurate?

Media Training 249

Media Training Policies Agency Interviews 249

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 96

Creativity Product Launch Examples Energy 96

Rock the Status Quo

AUGUST 15, 2014

” An article in Gawker took it a step further in their scathing indictment of the post. It’s a one-way ticket to social media #virality.” Rock The Pitch #8: The Newsjack Pitch Also related to benefiting from tragedy and pitching media, Amy Vernon shared a pitch she received this week. It hit a nerve.

Pitching 272

Pitching Viral Interviews Education 272

Sword and the Script

NOVEMBER 4, 2014

Writing on the Ignite Social Media blog, Bruna Camargo gave the vehicle manufacturer good grades for its response, “Instead of issuing some lame press release about how they’re sorry their guy couldn’t be more eloquent, they embraced it, rolled with it, and are now about to bank on it. Suggesting edits to a reporter’s story.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Critical Mention

SEPTEMBER 3, 2018

In fact, it’s the most used social media platform among Fortune 500 companies. Having members of your organization join groups related to your industry also allows your company to increase its visibility by posting company news, articles and interacting with other members of the group. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Solo PR Pro

MARCH 12, 2019

The core idea, the tree trunk, is simply “Product Launch” accompanied by an image of the product. Another branch is “Press” with twigs including publications where your releases, articles, or blog posts will be placed. Social Media” is another branch with the specific channels as the twigs. The outcome?

Product Launch 52

Product Launch Tools Groups Creativity 52

Shift Communications

OCTOBER 16, 2017

One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? What do they write about? What language do they use?

Creativity 76

Creativity Product Launch Examples Energy 76

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. You should begin the process before you even launch.

Social Media 79

Social Media Strategy Media Reputation 79

PR Fuel

JULY 26, 2020

This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Your company spends a huge amount of time, money, and energy to get your new product ready. But journalists, media, and influencers are extremely busy. A Press Release Can Boost SEO.

SEO 52

SEO Writing Local Product Launch 52

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. They no longer assign or write the same old press releases to send to the same media outlets. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

PR 20/20

JANUARY 15, 2019

CMO’s article recommends taking a step back and first aligning marketing and sales goals and models around a set of strategic accounts. We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. Live streaming events, Q&As or product launch. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Solo PR Pro

NOVEMBER 1, 2016

Specify, for example, whether you’re expected to provide guidance on content development or if you will draft articles from materials supplied by the client. And write out whether you will provide one or two rounds of revisions once you’ve delivered the first draft of a blog post, e-newsletter, article, or other deliverable.

Product Launch 40

Product Launch Interviews Print Writing 40

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted.

Analytics 68

Analytics Report Technology Pitching 68

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Take stabs at writing up the dream media results and crafting the headlines that would spell success. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 14, 2022

Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? Media contacts – These are the journalists and bloggers who will write about your business. Who are your main stakeholders?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Writing a Press Release. You can create longer blog articles based on any number of these details.

Writing 52

Writing How To SEO Infographics 52

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60

Writing SEO Google Local 60

PR Fuel

FEBRUARY 4, 2022

When a news outlet thinks the release is newsworthy and interesting to its readers, it’ll use the information in the press release as part of an article. Compare and contrast launching a business on your social media channel with a launch via the press. That might be a new product launch or new research.

SEO 52

SEO Viral Advertising Advertising 52

Shift Communications

AUGUST 3, 2016

Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Be sure to get a few team members together to brainstorm before you write your plan. When you think of ideas , think in terms of the full Paid-Earned-Owned spectrum.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

DECEMBER 19, 2016

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. June: Plan Around Product Launches.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. The fact is, social media allows us to reach countless people on a constant basis. Social media makes it easier to uncover customer trends and pain points, competitive intelligence and new business.

Social Media 40

Social Media Pinterest Media Marketing 40