PR in High Definition

MAY 24, 2023

This article was originally published in Forbes. It has always been essential for businesses to maintain a solid reputation. Social media, 24-hour news cycles and the ubiquity of information have put reputational issues at the forefront of any organisation’s strategy. However, this goes beyond revenue generation.

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ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Stellar bylined content.

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Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

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Consumer Publicity Media Analysis 195

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

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Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority. This credibility elevates the brand beyond competitors who may only highlight their offerings through narrow, paid advertising and marketing channels.

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Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. That was just the sales data from just one product that I could prove; the blog supported a dozen products, each with its own distinctive brand and reputation. The story was unsolicited. I didn’t pitch it.

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Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. Next week in part two of this article series, we’ll share responses from three others. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation.

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Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Read the full case study.

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Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

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PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

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Leadership Reputation Employee Hotels 71

Deirdre Breakenridge

JULY 24, 2018

My article, “ If You’re a Modern Communicator, Then You THINK AHEAD ” addresses these questions. When he reached out, he asked if I would help him with his messaging for the media , work with him to navigate social media, and to rebuild his damaged reputation. All great questions.

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Reputation Skype Industry Conference 218

Prohibition

MAY 4, 2023

Thought Leadership, positioning your brand as an expert in your industry or niche, can be a powerful strategy to help attract new potential clients or customers. This can help build a strong reputation and gain the confidence and interest of potential clients and the media – supporting your business aims.

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Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

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Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors.

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5W PR

APRIL 22, 2024

Thus, a data breach can be catastrophic, leaving a long-lasting dent in a brand’s reputation. Building trust through thought leadership and transparency Fintech is a crowded field, and PR can provide the spotlight that a brand needs. Transparency is also crucial for building trust.

Consumer 78

Consumer Financial Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. The point of a good bylined article is to express a smart opinion on an issue of relevance to its customers, or offer solutions to an emerging problem or challenge.

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5W PR

MARCH 28, 2024

This preemptive approach minimizes reputational scrapes, rebuilds public trust, and shields the company’s financial health. Press releases, thought leadership articles, and educational content creation campaigns can make tough financial topics easy and informative.

Company 78

Company Publicity Financial Crisis Communications 78

Reputation Us

MARCH 19, 2021

Article originally published in the March 19, 2021 issue of CU Insights. When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members.

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Reputation Financial Banking Employee 78

Onclusive

MAY 4, 2020

That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

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Sword and the Script

FEBRUARY 28, 2017

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. Contributed articles are an important way to earn visibility for new ideas, especially the sort that has not been covered by the media or isn’t generally well understood. A Data-Driven Answer for B2B].

Leadership 60

Leadership B2B Pitching Technology 60

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Sounds like the Verge article.

Customer Service 227

Customer Service Employee Reputation Leadership 227

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Do we have access to your senior leadership?

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Leadership SEO Measurement Reputation 105

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

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Reputation Newspapers Crisis Communications Leadership 115

PR in High Definition

FEBRUARY 22, 2024

For instance, did you know that in French copywriting, conclusions should avoid summarising the article, and instead bring something new to the table? Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered.

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Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists.

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Leadership Trends B2B Agency 332

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. The focus of the first article is to review the key concepts of value, purpose and contribution of the communications function to organizational success. What is the value of communications in an organization?

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Communications Corporate Reputation Employee 248

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. news articles). What are Brand Mentions?

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Ishmael's Corner

FEBRUARY 24, 2019

The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing.

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Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Either encourage them – or ghost write for them – to draft insightful articles.

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Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar. Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

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Healthcare Crisis Communications Crisis Communications 64

PRSay

FEBRUARY 18, 2022

In my case, it was as a PR writer of thought leadership articles. They said that my résumé was too much about what I did, like article placements, and not enough about what that work had accomplished for my employers. A few days later, I heard back from the agency with a short critique.

Banking 172

Banking Leadership Government Financial 172

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced Steph Korey as CEO just days after a PR trainwreck of an article by The Verge exposed its punitive work culture. But it’s a perfect time for fresh leadership, and a good way for Korey to be sent packing as a public face of the brand. Sounds like the Verge article.

Customer Service 156

Customer Service Employee Reputation Leadership 156

B2B PR Sense

JANUARY 5, 2018

B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. A PR person can request that any errors be corrected, especially if the article is online.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238