Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. Start with your brand.

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Leadership How To Trade Shows Pinterest 98

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

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Landis PR

MAY 8, 2023

Photo courtesy of Pixabay By Brianne Murphy Miller An important part of most strategic communications programs, thought leadership can help support an organization’s goals by using subject matter experts to provide information and commentary. Content: Thought leadership works on all platforms Think about your content.

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Leadership Infographics Resources Social Media 52

Flack's Revenge

MARCH 9, 2021

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. If your secret sauce is so special, and can really make your company a market beater, why not give it a name? This NY Times article explains how a brand name becomes generic. To Brand or Not to Brand. Think Google or Xerox.

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Case Study Marketing Software Technology 266

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

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Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

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Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand. Publications .

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Agility PR Solutions

MAY 22, 2022

With tight labor markets and more employees seeing to work from home, employers want to oblige their employees by offering flexible and remote work arrangements. Almost daily, there are articles, some accompanied with data, which seek to provide firms the “sweet spot” on balancing remote work with productivity.

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ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Stellar bylined content.

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ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. How do you infuse a thought leadership program with fresh ideas and get the most out of it for PR? Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

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Leadership Product Launch B2B Software 149

Onclusive

JULY 13, 2021

Across the marketing funnel: NEO shows the business impact of each soundbite and key message across the entire marketing funnel. Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

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ImPRessions - Crenshaw Communications

JUNE 8, 2022

I originally started college as a marketing major, but I soon realized that maybe marketing wasn’t right for me (the required Accounting and Statistics put me over the edge). We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Because few do.

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Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

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Consumer Publicity Media Analysis 370

Garrett Public Relations

FEBRUARY 20, 2022

This got me thinking about snowballs, or more to the point, the snowball effect of thought leadership. The post The Snowball Effect of Thought Leadership – and How to Get Started appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. With PR efforts, sometimes one small win can lead to more wins.

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Leadership How To Examples Publicity 102

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. But we have a market. However, there is leadership.

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ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. How can marketers cope? Here are five of the most common. Traditional Trend Piece. What does it do for publishers?

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Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Thought leadership influences the buying process Vendors have to influence the buying process sooner and further upstream. This is where good thought leadership can make a difference.

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B2B Study Company Leadership 103

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. We like articles that introduce new ideas and advance conversations around topics and trends that engage our readers–think op-ed rather than content marketing.

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ImPRessions - Crenshaw Communications

AUGUST 31, 2023

.” With session topics like “ How to Scale >2x/Yr ARR with Low Budgets and Lean Ops ” and “ What the Top Founders Do Better to Scale Even Now ,” expect the trend of “doing more with less” and themes of an unpredictable market and tough economy to be a large part of the “how to scale” conversation at SaaStr this year.

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Leadership Creativity Trends Resources 182

Shift Communications

AUGUST 10, 2017

In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. PR helps to communicate compelling stories to improve brand awareness, and by integrating thought leadership, it may help to generate qualified leads. Theresa Masnik. Account Manager.

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Leadership Sports Healthcare Pitching 92

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

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Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

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B2B Marketing Measurement Social Media 94

Garrett Public Relations

MARCH 31, 2019

One option is to pursue contributed articles. The post How Contributed Articles Can Boost Your PR Program appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. What’s a […].

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Product Launch Publicity Company Content Marketing 91

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Content marketing statistics from 2020.

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Survey Marketing B2B Study 178

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

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Groups Data Measurement System 370

PRSay

DECEMBER 30, 2022

The Power of Influencer Marketing (March). . • 5 Ways to Measure PR Performance, Value and ROI (January). • 4 Things PR Pros Need to Know About NFTs (April). Creating Space for Unheard Voices in Work Environments (February). • Thank you for reading PRSA’s editorial sites this year. We wish you a happy and healthy 2023!

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Crisis Communications Storytelling Analytics Writing 78

Communications Conversations

AUGUST 5, 2019

In many of these situations, CEOs start on social because they want to build thought leadership–for them, and the brand. So, they share articles they have authored. They share articles where they have been featured in the media. And, if the goal is thought leadership and brand-building, that makes a ton of sense.

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LinkedIn Employee Leadership Internal 92

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

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Report Publicity Marketing Pitching 106

Reputation Us

APRIL 18, 2017

There’s another powerful tool in the PR toolbox — Thought Leadership. But, what is thought leadership and who constitutes being a leader of thought? Here are three quick tips to get your thought leadership marketing in motion. Time to put them to work for your marketing team. Create content.

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Leadership Print Training Radio 83

Sword and the Script

FEBRUARY 28, 2017

See these related posts: Marketing Strategy: The Looming Knowledge Crisis. The Ability to Focus is Becoming an Essential Marketing Skill. Why Content Marketing and Public Relations Need Each Other. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”.

Leadership 60

Leadership B2B Pitching Technology 60

ImPRessions - Crenshaw Communications

MAY 3, 2021

But with many companies doing business internationally it’s smart to look outside our own media market for openings. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Content, content, content.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

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Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . the Crenshaw team offered select journalists expert commentary from executive leadership at Fractal , the world’s leading AI-provider for Fortune 500 companies. Branded content pays long-term dividends.

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How To Media Healthcare Survey 334

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Marketing Content Marketing Social Media Employee 215

5W PR

MAY 24, 2024

Thought leadership emerges as another influential instrument in PR’s repertoire. The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. PR plays a vital role here as well.

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Financial Privacy Infographics Leadership 78

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. We recommend working with your marketing team to understand which tools they are using and can share with you. Content Quality: Power Of Voice. Engagement: Reader Engagement. Influence: Brand Impact.

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Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

In this article, we will discuss the third step in the process: Tracking your PR efforts using metrics that align with business impact. We recommend working with your marketing team to understand which tools they are using and can share with you. Content Quality: Power Of Voice. Engagement: Reader Engagement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362