Deirdre Breakenridge

JULY 23, 2014

This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. When I mentor young professionals, we discuss the importance of preparing for a job interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting.

Interviews 402

Interviews Meeting Exercises Social Media 402

Landis PR

MAY 2, 2022

Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview. Whether the interview is a success depends on several factors. Related Articles. Be Prepared.

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Interviews Media Training Media Relations 59

Bianchi Biz Blog

MAY 6, 2024

As editor, I write articles and manage multimedia content for the brand. I regularly write articles on market reports, industry regulations, information management technology, and operations. I’m quite proud of my latest article series on heavy-duty EV charging station development. What story or stories are you most proud of?

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Meeting Media Pitching Newspapers 89

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content.

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B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical.

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How To Media Report Pitching 321

5W PR

JUNE 21, 2021

While plenty of companies see scheduling an interview with journalists as a positive thing for the company, which can mean that they can call it a day, the reality is that the work is just getting started when that interview with the CEO is scheduled. Researching the Journalist. Anticipating Questions. Rules and Answers.

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Interviews Company Trends Data 88

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. The answer to these questions is no.

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Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . Here are three ways to get media coverage when your company has no news. . When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. .

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How To Media Healthcare Survey 334

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. Any pet peeves with PR people?

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Meeting Media Journalism Interviews 104

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

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Report Automotive Media Local 103

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media. Pitch the media. PR FOR ANYONE.

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Media Pitching Television Interviews 130

Cision

JULY 30, 2015

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.

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Interviews How To Media Infographics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

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Media Training Training Media Interviews 282

ImPRessions - Crenshaw Communications

JUNE 15, 2023

One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. What is earned media?

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Reputation Brand Branding Media 156

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. It’s.

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Media YouTube Video Interviews 130

Polaris

DECEMBER 8, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

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Interviews Media Training Media Training 133

Sword and the Script

JULY 26, 2022

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. My suggestion is to move away from paid coverage and towards earned media instead. How do you earn media?

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Media Pitching Agency Guidelines 174

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Your job is done, right? Naturally they want to be ready for the exchange.

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Report Interviews Pitching Course 310

Rock the Status Quo

NOVEMBER 18, 2015

Finding time for media training can be difficult. These, for instance: Sending readership demographics right before an interview. Discussing what to wear or not wear before a TV interview. Discussing what to wear or not wear before a TV interview. Benefits of a Quick Pre-Interview Phone Call. Seconds, even.

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Media Training Training Interviews Media 100

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. You could also create a roundup post if you get enough media mentions.

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Strategy How To Media Infographics 276

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Here are six ways to customize a media pitch so journalists read it and respond. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting.

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Pitching How To Media Privacy 156

PR for Anyone

NOVEMBER 3, 2021

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Generic articles (advice for buyers/sellers, best upgrades, etc.) Pitch the media the way THEY want to be pitched and you will have success.

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Real Estate Local Pitching Media 223

Polaris

SEPTEMBER 2, 2015

It wasn’t until I read her recently released autobiography, My Fight/Your Fight, that I learned more about her and her instincts inside and outside the cage (including her approach to media interview preparation ). Ronda Rousey Trains for Media Interviews the Same Way She Tackles A Fight. 1 Know the Journalist.

Interviews 100

Interviews Media Sports Training 100

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. Here are six ways to customize a media pitch so journalists read it and respond. Tell the journalist you enjoyed their piece on retail media networks or thought an article on data privacy was interesting.

Pitching 156

Pitching How To Media Privacy 156

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

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Interviews B2B Media Report 61

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

In the pandemic era, capturing media attention has been tougher than usual. The media pitch should also be short and personalized. With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Media should be able to quickly review and understand the takeaway.

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Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message.

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Case Study B2B Study Interviews 390

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

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Print Newspapers Media Skype 78

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) If you saw a segment they did you liked or an article you read, mention that in your email. PR FOR ANYONE.

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Pitching Television Media Interviews 130

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

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Travel Industry Tourism Hotels 96

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. According to Cision’s “ 2022 State of the Media Report ,” which surveyed more than 3,800 journalists at about 2,160 media outlets, 76% of respondents said news releases are the content they want most from brands.

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Report Local Media Pitching 170

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. Using Help a Reporter Out (HARO) is a great way to gain media placements, but it’s important to leverage those placements to maximize your results. Share it on social media.

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How To Media Report Interviews 245

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

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Strategy Publicity Media Video 96

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns.

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Media Print Radio Consumer 100

Stern + Associates

MARCH 17, 2023

The media landscape is constantly changing – that much is a cliché at this point, even if it’s true. The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023.

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Media Relations Media Storytelling Report 106

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. A standard in article scoring? What do you guys think? Do you agree?

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Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media. Why bother?

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Agency Interviews Pitching Retail 353