Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Doing so would be as close to a free lunch in marketing as there is.

Advertising 195

Advertising Advertising Marketing How To 195

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. How can PR agencies compete? With better measurement. New communication lines Marketing directors put their budget where they can see a return. The CEO is busy.

How To 120

How To Measurement Financial Report 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Contently - Strategy

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Analytics 119

Analytics Content Marketing SEO Data 119

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Any worthwhile content marketing strategy starts with a goal and online newsrooms are one channel of content distribution that should be leveraged in an overall strategy. Set Goals and Know Your Audience.

How To 90

How To Local Analytics Social Media 90

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. Get in touch today to find out how we could help you.

How To 62

How To Analysis Comparison B2C 62

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

“News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Read on to see how Cathy navigates the digital landscape to cultivate change at CMI. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Konnect Agency

FEBRUARY 10, 2020

For instance, we’ve seen a contract that started at $125k for one article that ended up as an agreement for multiple articles, newsletter inclusion and several social media posts at $75k. At Konnect, we’re pros and deciphering what is worth the cost, what is not and how best to navigate these conversations. The good news?

How To 72

How To Media YouTube Social Media 72

Sword and the Script

JUNE 9, 2020

Measured on clicks, quick hits.” When you know them, you’ll naturally know how to be relevant. Cision recently announced “ article-level data.” It’s a metric that tells you how many views a given article actually had. That’s what content marketing is all about. Fewer journalists, more PR people.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

DECEMBER 30, 2014

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Here’s how. Our top posts from the last quarter of 2014 focused on measurement and good, old Facebook. Even B2B content can be compelling.

Measurement 98

Measurement Storytelling Content Marketing Facebook 98

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 98

Media Nonprofit Pitching Analytics 98

Beyond PR

AUGUST 3, 2016

As a senior product manager for PR Newswire’s US distribution, Alexa’s provided her expertise on a number of occasions by authoring articles the needs of journalists, bloggers and other audiences reached by her distribution products. There are times when product managers and content marketers don’t see eye to eye.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

PR 20/20

JULY 6, 2020

We would post updates or articles to our internal social network (or wiki) each week, then bring those posts up for discussion during our morning meetings. Content Marketing : Learn what content marketing is and how to do it. In other words, social media is the ultimate way to do inbound marketing.

Training 72

Training How To Course Software 72

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” When asked “How much you trust that institution to do what is right?” Keep your content marketing separate and distinct. Keep your blog, a newsletter, or an articles-site – separate and sacred.

Government 139

Government Survey Ethics Media 139

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” For example a New York Times article will probably generate more interest than a blog post, all things being equal. Conclusion.

Google 120

Google Measurement Content Marketing Engineering 120

Buzzstream

JANUARY 22, 2024

Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. Take a look at the screenshot below, there are articles ranging from music lessons to the cost of gastric balloons. Are articles well-written, thoughtful, and well-researched?

Analysis 90

Analysis SEO Guidelines Google 90

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. Facebook Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Use tech with pixel tracking: You need to know which specific earned media articles audience members consumed. Don’t let this step feel overwhelming; integration will break down how to approach it.

Media 101

Media Storytelling System Technology 101

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. How in-depth your customer research goes is dependent on the tool. So, why do so many companies—from startups to enterprises—skimp on it? Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

The Resolution Blog

NOVEMBER 25, 2015

Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement?

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MAY 13, 2017

As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. 1) How to choose influencers. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach.

Strategy 77

Strategy Marketing Measurement B2B 77

PR Fuel

SEPTEMBER 9, 2021

This makes it all the more likely that they’ll click through to the rest of the article, and not lose interest after the headline. A sense of intrigue might have an initial impact, but the last thing you want is for your reader to guess what your article or press release is about. Offer Your Readers Educational Content.

Writing 102

Writing Education Tools Resources 102

Cision

MAY 29, 2015

And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. PR measurement guru, Shonali Burke, sums it up nicely: “I think many [PR] pros think ‘differential calculus’ or other complicated functions when they hear ‘Math’. Want to do PR measurement better? Think PR doesn’t “do math”?

Engineering 120

Engineering Measurement Analytics Sports 120

Cision

DECEMBER 12, 2015

A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Without defined outcomes to aim for, you won’t be able to prove your articles’ success; and without data to defend your content’s performance, your news hub could be quickly called to the budget chopping block.

Journalism 120

Journalism Brand Branding Writing 120

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. But what actually happens to the article when it goes live?

Data 159

Data Media Software Viral 159

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148