Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Measure and improve. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. This increased overall consumer engagement with the original article and more importantly, helped drive program sign-ups and conversions.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Sword and the Script

MAY 6, 2017

This is why context in marketing is so important – and that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, I offer insight around three articles or stories I’ve vetted and recommend for your perusal. 1) Context marketing campaigns. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

JULY 9, 2016

As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating? Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Engagement. j4V1meSZ4B.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

The Hoyt Organization

MARCH 25, 2024

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . That’s a pretty generous measure too. Both have a deserved place in the marketing mix. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. Content marketers often have difficulty getting executive buy-in for customer research. Lack of buy-in.

B2B 137

B2B Company Survey Enterprise 137

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience.

Social Media 52

Social Media Consumer Brand Branding 52

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. The key is determining not only who your target audience finds influential, but also how much of that content they’re actually consuming. Step 3: Measure. You need to know your audience, inside and out.

Media 102

Media Storytelling System Technology 102

Cision

MAY 2, 2016

adults use mobile to consume news. Of course this is disproportionate younger adults, which means that mobile content consumption is increasing as well. What this media consumption shift caused is a shift in how publishers view content marketing. Facebook Instant Articles. Begin publishing Instant Articles.

Mobile 120

Mobile LinkedIn Facebook Google 120

Prohibition

JANUARY 31, 2023

It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Whitepapers : The heart of content marketing, whitepapers are important for awareness building , product positioning, lead generation and customer support.

Case Study 100

Case Study B2B Resources Web 100

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

APRIL 29, 2017

Consumer packaged goods giant Procter & Gamble Co. is reportedly aiming to shave $2 billion from its marketing budget over the next five years. The article suggests P&G missed its growth targets and so is aiming to reduce costs. And that’s the theme for this week’s Unscripted Marketing links [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

Beyond PR

MARCH 1, 2018

But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Barokas

AUGUST 1, 2019

Earlier this year, Axios featured a story titled, “ The job of the future is editor in chief ,” which reported that the number of people in content/editor roles and non-media companies has grown by 32 percent in the past decade.

B2B 60

B2B Survey Case Study Enterprise 60

Critical Mention

APRIL 13, 2020

In fact, many news consumers are having a hard time getting a break from Coronavirus coverage that seems omnipresent. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

Cision

DECEMBER 12, 2015

Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Why Are You Writing? What Are You Writing?

Journalism 120

Journalism Brand Branding Writing 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content. When media outlets, industry blogs, or influencers feature the brand or link to its content, it improves the brand’s domain authority.

Video 109

Video Marketing SEO Social Media 109

The Resolution Blog

NOVEMBER 25, 2015

If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. Measuring coverage success - Metrics on a mountain. Brain gems for decision-makers. How about a movement?

eBook 120

eBook Google Tools Analytics 120

Konnect Agency

FEBRUARY 10, 2020

For instance, we’ve seen a contract that started at $125k for one article that ended up as an agreement for multiple articles, newsletter inclusion and several social media posts at $75k. At the end of the day, the partnership needs to be measured and assessed for success. The good news? Everything is negotiable.

How To 72

How To Media YouTube Social Media 72

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Prohibition

AUGUST 4, 2021

SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts. Social Media Marketing/Management involves: Social listening. Steering users to positive content. News articles – traditional media, online or broadcast.

Reputation 62

Reputation Brand Branding SEO 62

MaccaPR

JUNE 1, 2016

If you’ve ever read a Buzzfeed article, you know that brands are capitalizing on the opportunity to publish their own brand stories in the context of news distribution. Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

JANUARY 15, 2019

While this idea isn’t exactly new for 2019, CMO.com predicts that marketing teams will put a heavier focus and work on building out true strategies around ABM in 2019. CMO’s article recommends taking a step back and first aligning marketing and sales goals and models around a set of strategic accounts. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. So, given the results which one is better – PR or content marketing ? Is owned media trustworthy? What is PR?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Marketers often assume that bounced visits are inherently bad, when from a publisher, or content marketing perspective, bounce rates could be good: a visitor searched for an answer and your page answered it quickly.

Study 64

Study Marketing B2B Apparel 64

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145