Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics. 1) Data visualization.

Infographics 70

Infographics Data Case Study Content Marketing 70

5W PR

MAY 24, 2024

The positioning of company executives as industry experts through interviews, articles, and conference participation helps establish the company as a reliable voice in the industry. Targeting audiences effectively The media landscape is diverse, and PR helps fintech companies navigate it strategically.

Financial 78

Financial Privacy Infographics Leadership 78

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. Don’t Be Afraid to Automate.

Social Media 120

Social Media Media Airlines Video 120

Rock the Status Quo

AUGUST 21, 2014

Don’t Overlook Its Importance When I think of content marketing, one of the primary tactics that comes to mind is guest blogging. Match voice to the publication or blog. Include one link to the client, max of two (one in article and one in bio). One blog post can become a SlideShare deck, video, infographic, quote image.

Writing 203

Writing Blogging Pitching Content Marketing 203

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Anyone who clicked on the link would see a major media brand talking about Cision.

Strategy 276

Strategy How To Media Infographics 276

5W PR

APRIL 18, 2024

Digital and social media The B2B tech media landscape is now ruled by the digital domain. Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media.

B2B 78

B2B Media LinkedIn Infographics 78

Critical Mention

AUGUST 29, 2018

Trying to understand the way people think is the crux of how PR pros build a social media strategy. But as we all know, the psychology behind social media strategy is a complex topic. We have some tips and tricks on how to boost your social media engagement. But not to fear! Visuals are everything.

Social Media 61

Social Media Media Infographics Financial 61

Prohibition

APRIL 13, 2023

Use Video Clips For Social Media It is no secret that social media is a powerful tool for maximising brand awareness and engagement. But not all social media platforms support long-form video content. Social media posts (and supportive video content) can be used in a variety of ways.

Video 62

Video Infographics Social Media Instagram 62

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

Typical PR-generated content includes blog posts, opinion pieces, feature articles or testimonials, infographics, or videos. Generating positive media coverage Positive media coverage created through the right PR campaign can also help build reputation and increase awareness among specific target audiences.

Strategy 193

Strategy Reputation Infographics Banking 193

Burrelles Fresh Ideas

APRIL 2, 2024

We dug into some of the latest research to uncover seven compelling reasons traditional media continues to profoundly influence your target audience. These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Leveraging social media Social media platforms are powerful tools for fitness digital marketing.

Marketing 78

Marketing Infographics Content Marketing Data 78

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. Think about just what you are trying to say in the article.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

PR 20/20

NOVEMBER 11, 2016

Yes, the content lives on your website but great content can attract the attention of others who might share it on social media, email it to their friends or, best yet, link to it. A recent study found that infographics are shared 3x more often than any other visual item. Optimize your social media presence.

SEO 80

SEO Infographics Strategy Viral 80

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. Explore more in our Investor Relations blog series: Investor Relations is more than just a numbers game.

Corporate 78

Corporate Strategy Communications Storytelling 78

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Solo PR Pro

MAY 16, 2017

This infographic from SmartBlogger presents a nice visual checklist of 10 steps to produce all types of content from blog posts to white papers. Whether you are writing a social media ad or thought leadership article, you want to create content that will not only be seen but read. We'd love to hear your feedback.

Infographics 40

Infographics Writing Content Marketing Education 40

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

5W PR

SEPTEMBER 19, 2023

Social media platforms, blogs, websites, and podcasts provide an unprecedented opportunity for brands to connect with their target audiences directly. This content can take the form of articles, videos, infographics, webinars, and more.

Viral 78

Viral Digital PR Storytelling Reputation 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

Communications 383

Communications Tools Google Resources 383

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Social Media Engagement: Leveraging social media platforms for technology brands is a fantastic idea.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. What is the Purpose of a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. Some organizations use in-house experts, while others hire agencies to develop editorial calendars, write and edit original content, pitch guest articles, and schedule social media posts.

Leadership 52

Leadership Infographics Resources Social Media 52

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. The marketing firm’s blog is stocked with everything from lead nurturing tips to visual content strategies catered explicitly to manufacturing businesses. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

MAY 3, 2018

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. The longer life span of PR content and the snowball effect of earned media and can lead to great ROI for smaller B2B companies. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

JANUARY 11, 2017

A similar study from Buzzsumo , that analyzed over 100 million articles, came to the conclusion that your content starts to perform really well when it is over 1,000 words — both when it comes to search engine rankings and social shares. That’s massive, especially considering that social media was responsible for just 1.6

Strategy 120

Strategy Infographics Content Marketing Study 120

Cision

SEPTEMBER 7, 2016

The social media tools that are hot today may not have even existed a year ago. Here, you can find ebooks, infographics, webinars and templates to help you: Grow blog traffic. Create a social media content calendar. With the kids back in school, learning is in the air. Design a website. The cost: Free.

Resources 120

Resources Marketing Small Business eBook 120

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A CEO speech at an industry conference will work beautifully as a series of blog posts or bylined articles. A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. But that doesn’t mean influencer relations should be overlooked.

Infographics 149

Infographics Retail Resources Employee 149

Cision

FEBRUARY 10, 2016

Ever feel like you’re publishing blog content to an empty theater? Search for a topic you’re considering and see what articles are already out there. So don’t expect to jot off a quick blog article and have it be good. If you always write a 400-word blog post, you’re providing a pretty monotonous experience for readers.

Writing 120

Writing Viral Infographics Blogging 120

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Essentially, content syndication involves republishing content such as a blog or video across third-party sites. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. Content marketing involves much more than just writing blogs. Here is how you can leverage the various content types: Text : Create articles and blog posts that the readers will find useful and relevant.

Infographics 120

Infographics eBook Content Marketing Video 120

Buzzstream

FEBRUARY 1, 2024

For example, here are the guest post guidelines from the Hubspot blog. Pitching to Someone Who Accepts Guest Posts You can find 150+ high-quality guest post sites on our blog with links to their guidelines. If you’re interested, I can write this article for you. If you miss those guidelines, don’t expect your email to get read.

Pitching 87

Pitching Infographics Survey Resources 87