Apparel and Local - Public Relations Today

Fitness Marketing For Springtime

5W PR

MARCH 23, 2023

Outdoor Workouts Gyms can leverage the warm weather by offering outdoor workouts, including yoga in the park, boot camp-style exercises on the beach and running groups on local trails. Partner with Local Businesses Partnering with local businesses is another way for gyms to attract new clients during the warmer months.

Marketing

Marketing Exercises Apparel Local

5 Ways Your Company Can Make a Social Impact Today

PRSay

AUGUST 16, 2022

Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. A local graphic designer donated time and expertise to create the logo used for the 5K promotion and the T-shirt. Our neighbors collectively donated $2,000. Custom Ink. YouGiveGoods.

Company

Company Nonprofit Apparel Banking

Barbie dominates August brand coverage

NewsWhip

SEPTEMBER 14, 2023

This was the biggest brand story to emerge that month, and more than a year later it was back once again thanks to NPR’s reporting, which has earned nearly 30k engagements in the last day, and has since been picked up by several local news outlets across the country. The story originally totaled over 1.4

Brand

Brand Branding Viral Apparel

Five Companies Enacting Change through Charity

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. All while supporting the local artisans who make the jewelry. One-for-one giving has gained popularity among brands who are looking to give back.

Company

Company Apparel Nonprofit Consumer

Reputation Is Critical

Reputation Us

APRIL 2, 2019

Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies. Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation

Reputation Apparel Nonprofit Banking

New trend: Companies making product design trends based on Instagram

Communications Conversations

APRIL 24, 2017

Locally, right here in Minneapolis, Hi-Lo Diner is rumored to have made key decisions on the decor and appearance of their restaurant based on how people would photograph their food on Instagram (and their retro sign outside). What I did see was virtually everybody on the internet talking about the drink and photographing it last week.

Instagram

Instagram Trends Company Apparel

When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. The win inspired Metro News , a local tabloid, to profile dpms in a feature story. Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage.

Apparel

Apparel Media Ethics Interviews

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

APRIL 4, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. Large local companies performed well on specific elements, including Intel’s best reputational quality in hiring the most talented people, while Nike’s leaders are well-known and admired.

Reputation

Reputation Study Consumer Banking

Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

OCTOBER 12, 2016

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Tell the Story. Once the goals are clear, it’s time to develop messaging. Measuring if it Matters.

Publicity

Publicity Apparel B2C Fashion

What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

OCTOBER 16, 2023

I went to LSU for college and have a degree in textiles, apparel, and merchandising from LSU. I did data communications for our local, state and national reporting. I grew up in West Monroe, Louisiana. Right after graduation, I moved back home to Monroe.

Ethics

Ethics Data Crisis Apparel

Agency Life 101: Julie Staadecker, Account Director

Shift Communications

SEPTEMBER 17, 2015

One hour I might be leading strategic media approach; the next I could be at a local fair handing out product samples to engage directly with consumers. For example, one of my favorite clients is Print Syndicate, owner of sites like LookHuman.com, that sells quirky, sarcastic apparel and home goods based on social media trends.

Agency

Agency Apparel Pitching Creativity

How to Write a Great Company Boilerplate for Your Press Releases

PR Fuel

DECEMBER 25, 2020

This is where you tell the press whether you’re a “clothing apparel company,” “kitchen appliances manufacturer,” or “organization committed to green business solutions.” Beyond that, get to know your local media outlets. ” Define your product or service.

Writing

Writing Company How To Apparel

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

FEBRUARY 22, 2018

With an emphasis on sustainable travel and authentic local experiences, Airbnb provides the experience and lifestyle that millennial travellers seek. Therefore by revitalizing underutilized resources — idle houses — around the world, we are promoting sustainable tourism that is beneficial to both travellers and local hosts.”.

Public Affairs

Public Affairs Tourism Hotels Travel

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