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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78
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Consumers reveal their most loved brands, based on both online and offline sentiment

Agility PR Solutions

Which brands do consumers consider to be their most loved? Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […]. Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […].

Apparel 148
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Consumers Prefer Concrete vs. Abstract Language

Institute for Public Relations

Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs.

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Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

Apparel 86
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Consumers still afraid to shop in-store as more retailers say “mask up”

Agility PR Solutions

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

Retail 78
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How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. This younger luxury consumer favors the convenience and extensive […].

Fashion 60
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The Dynamic Intersection of Sports, Fashion & Technology: Shaping the Future of Athletic Style

Burrelles Fresh Ideas

The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics. Not to age myself, but my idea of sports apparel back in the day was wearing a pair of sweats and an NFL jersey with my favorite player’s name on the back.

Fashion 86