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Innovative Ways to Make a Splash in the Apparel Industry


In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

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Play with a Purpose

Mindful Marketing

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. each, the big kids’ meals aren’t very wallet friendly.

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5 Email Marketing Tips to Keep in Mind as We Enter a New Year


An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Creating a template that automatically pulls in your existing content is possible ? and an invaluable time-saver.

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A Promotion Unlike Any Other

Mindful Marketing

” Masters organizers apparently didn’t like the ambush advertising either: They’ve reportedly banned Wayne Player from the Tournament for life. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand.

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5 More Outside-The-Box Content Marketing Ideas


Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Native Advertising. Native advertising is proving to be more effective and less disruptive than traditional ads. How to Succeed With Mobile Apps: Serve your audience.

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Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone.

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Why more brands are using Facebook CTA buttons (but more still should)

Communications Conversations

Advertisers wanted to bolster results. More advertisers were joining the fray. ” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. But, I’m sure the CTA buttons will be added to the native Facebook advertising options soon.