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Innovative Ways to Make a Splash in the Apparel Industry

5W PR

In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Start by defining the brand’s values, personality, and target audience.

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5 steps for building an effective brand experience strategy

Agility PR Solutions

Almost without thinking, you switch on your laptop and go straight to your trusty outdoor apparel website. Not only have they consistently delivered in terms of product quality, but the […] The post 5 steps for building an effective brand experience strategy appeared first on Agility PR Solutions.

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Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

For apparel brands, all eyes are on Amazon. With its two-day shipping, easy checkout and returns, and enormous catalog of brands, the e-commerce giant […]. The post Amazon is the first stop for apparel—how can brand retailers capitalize? percent for a total of more than $3.3 trillion in sales.

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Consumers reveal their most loved brands, based on both online and offline sentiment

Agility PR Solutions

Which brands do consumers consider to be their most loved? According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

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Sustainability demand has grown during COVID—and noncommittal brands may lose business

Agility PR Solutions

The post Sustainability demand has grown during COVID—and noncommittal brands may lose business appeared first on Agility PR Solutions. New research from the U.S.

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Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

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Barbie dominates August brand coverage

NewsWhip

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike. The post Barbie dominates August brand coverage appeared first on Newswhip.

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