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Innovative Ways to Make a Splash in the Apparel Industry


In the apparel industry, competition is fierce as multiple brands vie for consumer attention. To stand out in this crowded marketplace, brands must employ successful apparel marketing strategies that capture interest and leave a lasting impact. Content Visual content is paramount in the apparel industry.

Apparel 78
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Play with a Purpose

Mindful Marketing

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. So, it seems that selling nostalgic play to adults is often effective marketing, but is it ethical? each, the big kids’ meals aren’t very wallet friendly.

Apparel 103

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5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

People mistake ethical decision-making for deciding what’s right and what’s wrong. Most ethical crises are (difficult) moral dilemmas,” said Roger Fine, the retired J&J General Counsel. Your company just needs to do good things and get on the right side of whatever issue arises. Simple, right?

Corporate 213
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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 81
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#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

Earlier this year Under Armour announced a restructuring meant to streamline its business and refocus on women’s apparel, among other areas. An organization that cultivates diversity, openness, and ethical behavior is in far better shape to handle unforced errors of any kind, especially today.

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When to Ask for a Media Retraction and When to Bite Your Tongue


I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. Times have certainly changed.

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Gen Z Students Teach Their Professor About Thrifting

Mindful Marketing

For a variety of reasons, it’s now fashionable, especially among Generation Z, to shop secondhand, but this Gen X marketing professor wonders if it’s smart for the apparel industry to embrace a fad that may dissuade people from purchasing its new products.

Fashion 76