Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Social media data.

Analytics 92

Analytics Software Data System 92

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 108

Media SEO Analytics Analysis 108

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. How should Pepsi have addressed its social media followers? Passionate about the connection between digital media and social marketing.

Case Study 224

Case Study Trends Instagram Social Media 224

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. For Search + Analytics , we like…. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 306

Marketing Advertising Advertising Industry 306

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. Vice President, Marketing Technology. As with all things marketing, it depends on your goals. Here’s how. On Friday afternoon, we set up two public posts. Christopher S.

SEO 60

SEO Facebook Employee Web 60

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Social Media (75%). Media Relations (55%). Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 113

Industry Measurement SEO Corporate 113

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. These tools allow you to keep track of sentiment indicating mentions on various social media channels. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Social Media (75%). Media Relations (55%). Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Social Media (75%). Media Relations (55%). Analytics is now at 62% and SEO at 41%. Content creation (81%).

Industry 100

Industry Measurement SEO Corporate 100

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Tools Creativity 62

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Shift Communications

NOVEMBER 17, 2014

Earning media – which is the coverage you obtain through effective public relations efforts – has in the past been notoriously difficult to measure. Why should we bother with social media when we get nothing out of it?”. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.)

Measurement 140

Measurement Tools Analytics Data 140

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Hosted by John Wall and Christopher Penn, each episode covers all aspects of marketing and business, SEO, analytics, email marketing and more.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

AUGUST 30, 2022

This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. The former “founded Weber Shandwick’s analytics practice” and the latter “was former head of strategy at Publicis Media.”. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 86

Publicity Survey Enterprise Pitching 86

Stephen Waddington

SEPTEMBER 26, 2018

These may be journalists but they’ll also be influencers, individuals that have built a significant following via social media. There’s a wide range of media monitoring and social media monitoring service and tools. It’s important to remain agile and in a position to shift your investment as technology changes.

Tools 117

Tools How To Google Analytics 117

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. PR and SEO are joined. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

FEBRUARY 14, 2023

Meltwater Global VP of Partnerships Johnny Vance : “…we are looking into generative AI for content marketing purposes, particularly around social media posts and conversations.” Muck Rack uses the latest advances in AI and machine learning to power our media monitoring and database. But my expectations have been raised.

Software 135

Software Pitching Analysis Community 135

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization.

How To 98

How To Newspapers Analytics SEO 98

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. The days are long gone when a social manager could let some time go by without addressing a negative tweet or post. Technology means continuous learning.

YouTube 136

YouTube Training Video Survey 136

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. Keeping up with the technological advances and the digital resources available to professionals is a difficult feat.

Technology 83

Technology Facebook Measurement Policies 83

The Resolution Blog

JANUARY 8, 2018

Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. How do you gain access to analytics?

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

Conference 59

Conference Marketing Analytics Case Study 59