Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 104

Interviews Publicity Technology Social Media 104

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write.

Trends 151

Trends Communications Employee Enterprise 151

Burrelles Fresh Ideas

OCTOBER 10, 2023

Pay attention to their previous work, the types of stories they write, and their social media presence. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3. You can use analytics tools provided by video hosting platforms (e.g.,

Video 88

Video Publicity Marketing Analytics 88

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Later, he was embedded with an infantry unit in Iraq. “If

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

5W PR

MAY 31, 2023

That includes strong communication, writing, and interpersonal skills. In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. The portfolio should showcase writing samples, social media campaigns, media pitches, and other relevant PR work.

Publicity 88

Publicity How To Social Media Trends 88

Contently - Strategy

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. Know Your Link Strategy A strong internal link-building strategy is one of the basics of a good SEO strategy. These plugins automate markups and can also create Custom Fields.

SEO 98

SEO Engineering Content Marketing Google 98

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. The all-in-one category are those vendors that offer a contact database, email distribution and media monitoring, analytics and reporting. International-based all-in-one PR software providers.

Technology 93

Technology Software Resources Pitching 93

Business Wire

AUGUST 9, 2017

Raschanda Hall’s Hacks, Flacks & Robots: Automation in Today's News Vote here About the panel: First, you were told to write for robots. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 164

Conference Technology Mobile Analytics 164

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. SCHEDULE A DEMO.

SEO 80

SEO Strategy Engineering Mobile 80

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. So, marketing winds up writing content without talking to a customer !

Leadership 135

Leadership B2B Study Survey 135

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Plus, I enjoy writing and it’s a guaranteed deliverable.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. ’ #internalcomms #measurepr.

Internal 40

Internal International Communications Measurement 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. To that end, this year’s roundup is uh-mazing. Clay Morgan , Writer and Consultant, Morgan Media, Inc.

Marketing 196

Marketing Content Marketing Data Social Media 196

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. PR tech mentions.

Company 154

Company Tools Technology Software 154

Cision

JULY 11, 2017

Perhaps you have a widespread international pickup to consider. For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications. Present: Where is your brand now ?

How To 265

How To Media Software Agriculture 265

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). They are as follows and are based on those internal discussions, as well as on outside perspectives, including the PR Council Guidelines on Generative AI. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Contently - Strategy

JANUARY 26, 2023

Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Create a content plan. Create content.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Onclusive

JUNE 28, 2017

“The typical marketing or PR report is meaningless to business leaders because its contents are not connected to anything the business cares about — revenue, margin, cash flow, market share, and other key metrics,” said Mark Stouse , founder and CEO of analytics and marketing software Proof. Consider the ordering of information.

Report 150

Report Marketing Guidelines Internal 150

Onclusive

JUNE 14, 2017

Since journalists regularly feature these “borrower stories” when they write about Kiva, that fact can inform Kiva’s future marketing campaigns, helping to draw in more lender sign-ups (marketing goal) so Kiva can fund more individuals looking to drive social impact (the brand’s ultimate mission).

Marketing 170

Marketing Measurement Trends B2B 170

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. When you issue a press release before other people write about your product, you control the message. You may not need to reach an international audience.

How To 98

How To Newspapers Analytics SEO 98

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

But now that Google has incorporated it into their analytics, it’s going to revolutionize how we measure our impact. And of course there’s ChatGPT , which is a great writing assistant. Data analytics as a communications degree requirement More and more professors are realizing the need for their graduates to understand data analytics.

Measurement 40

Measurement Analytics Data Reddit 40

Buzzstream

JANUARY 16, 2024

It offers a structured approach to evaluating the effectiveness of outreach emails, scoring them based on criteria such as the number of no-follow links and mentions of words like “contribute” or “write for us.” You can find detailed insights into meta tags, structured data, internal links, hidden content, and more. Pricing: Free 18.

SEO 83

SEO Web Tools Analysis 83

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. What do they find credible?

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. It used to take our teams 10 hours just to create one email newsletter.

Software 93

Software Banking Technology Data 93

Sword and the Script

JULY 6, 2021

In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. These including its contact database , a native podcast monitoring tool and Google Analytics integration. It’s made me realize I’m trying to do too much and so I’m probably going to pair some of the extra things I do back.

Pitching 89

Pitching Report Software Survey 89

Bianchi Biz Blog

JUNE 16, 2022

Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus this fall.

Technology 86

Technology Automotive Mobile Conference 86

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? It will reinforce Cision as the world’s best-in-class software provider of monitoring, targeting, creation, distribution and analytics services.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. One company alone sent me 45 separate emails,” writes Chris Stokel-Walker in Fast Company. [ Note : If a carpenter bangs crooked nails, which is at fault: the hammer or the carpenter?]

Employee 141

Employee Software Survey Tools 141

ImPRessions - Crenshaw Communications

MARCH 25, 2016

This conversation should be about how the client defines success, but it should also cover service levels, responsiveness, face-to-face communication, internal assessment of outcomes, and other aspects of collaboration that enhance productivity. The more specific, the better. Communicate regularly. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Other Support.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

SEPTEMBER 13, 2017

Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Once you’ve relaunched your corporate image, you can evaluate the success of your rebrand by tracking: Web Analytics: Did traffic spike during the brand launch? Informative?

Corporate 270

Corporate Brand Branding Guidelines 270

The Proactive Report

OCTOBER 12, 2015

Site Optimization : There is a lot more to this now than just keyword research and writing good content. Editorial Writing : A lot of my friends have serious success when it comes to writing for Fast Company, Inc, Business Insider, Huffington Post , AdAge , and all that — if you have the juice to command it. It’s worth it!

SEO 100

SEO Google Pinterest LinkedIn 100