Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Unleashing the Power: The Advantages of AI in PR The advantages of using AI in PR are manifold: Enhanced Targeting: AI-driven analytics provide deep insights into audience behavior and preferences.

Publicity 59

Publicity Privacy YouTube Analysis 59

5W PR

JULY 21, 2023

This strategy allows variety stores to attract customers seeking distinctive items and build a reputation as a go-to destination for unique merchandise. By highlighting their commitment to sustainability, ethical sourcing, and charitable initiatives, variety stores can attract conscious consumers who value socially responsible businesses.

Retail 78

Retail Local Consumer Community 78

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. It had a recognisable pattern and syntax.

Report 119

Report Publicity Training Policies 119

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. This also poses a reputational risk for brands, as ethics can be easily misconstrued, so as PRs and marketing professionals, this is where we need to play more of a role.

Marketing 62

Marketing Ethics Tools Creativity 62

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data.

Social Media 62

Social Media Trends Analysis Media 62

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Social Media PR: Utilizes social platforms to engage with the audience, share company updates, and manage the online reputation of the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Great counseling firms were founded and legendary corporate communications departments were born. Important professional organizations and groundbreaking degree programs were created.

Survey 132

Survey Ethics Leadership Course 132

Presspage

JUNE 16, 2023

Human expertise and judgment , and emotional intelligence remain vital for establishing trust, effectively communicating during challenging times, and ensuring the authenticity and ethical standards of IR communications. Investors will rely on trustworthy and reputable channels for accurate financial information.

Financial 78

Financial System Ethics Data 78

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists. Reid Blackman, Ph.D.

Technology 118

Technology Ethics Tools Creativity 118

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Burrelles Fresh Ideas

APRIL 16, 2024

By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Authenticity is key in influencer marketing to help build trust with the audience and strengthen your brand’s reputation.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Guarding their reputation and work also necessitates new patent/ copyright laws in place. The challenges posed to image consultants in managing reputations and firefighting are significantly complex. ” ~ Prof.

Writing 191

Writing Communications Marketing B2B 191

5W PR

FEBRUARY 4, 2019

Make sure the reporters, journalists, bloggers or influencers you engage are have a good reputation and credible. However, credible outlets that adhere to ethical journalism standards are out there and can be trusted. Making sure the facts are straight and delivered to the public on time are key.

Consumer 68

Consumer Ethics Measurement Journalism 68

PR in High Definition

DECEMBER 17, 2018

A lesson in ethics. The ill-advised campaign that led to a host of troubles in South Africa highlighted the need for proper ethical standards in the comms industry. Facebook’s reputation was on the line and they suffered some serious damage. GDPR, the acronym you cannot escape. A big tech crisis.

YouTube 48

YouTube Ethics Crisis Industry 48

Stephen Waddington

JUNE 26, 2018

It’s essential for reputation monitoring and crisis management. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Ethics 69

Ethics Analysis Technology Data 69

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. PR adopts AI as a research and content tool.

Marketing 189

Marketing Content Marketing Data Social Media 189

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. More specifically, the work ethic that many people have has been changing drastically as many have started blending their living and office spaces together.

Trends 88

Trends Data SEO Consumer 88

Burrelles Fresh Ideas

MAY 28, 2024

Data and Results Matter Track the success of storytelling efforts using analytics to measure engagement, reach, and impact. Use analytics to track engagement, reach, and conversions and adjust your strategies accordingly. Emotional connections create lasting impressions and strengthen the bond between healthcare providers and patients.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”.

Survey 173

Survey Marketing B2B Study 173

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Plus, most social platforms have analytical tools to track users’ social and buying behaviors over time. Every interaction, purchase, and share contributes to growing your brand’s reputation. Furthermore, social commerce empowers brands to spotlight exclusive, ready-to-buy products in front of the right audience.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

JULY 11, 2018

It’s essential for reputation monitoring and crisis management. Google Analytics helps prove the value of our work by enabling us to attribute outcomes. There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills.

Analysis 60

Analysis Ethics Technology Crisis Management 60

Stephen Waddington

OCTOBER 20, 2017

I’d like to see the following areas of practice addressed: analytics, influencers, listening, and planning, and in particular paid, earned, shared and owned. It’s striking how many issues such as ethics, professional development and the reputation of the public relations profession, remain a constant through the history of the CIPR.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stuart Bruce

MAY 29, 2016

Real public relations is about behaviour, reputation and relationships. A real PR professional will be able to advise on the impact on reputation of corporate behaviour, on using data and analytics for insight, measurement and evaluation and many more things that an ex-journalist will be ill-equipped to advise on.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Waxing UnLyrical

AUGUST 10, 2011

PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics. PR and business ethics: The great irony is that PR continues to struggle to manage its own reputation. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 77

Ethics Community International Internal 77

Sword and the Script

MAY 14, 2019

He took me through a deck explaining the company’s philosophy and approach to PR monitoring and analytics, along with a product demonstration. However, I asked Mr. O’Neal if they were marrying and correlating two sets of analytics – those from the publication with those on your website – and making that determination.

Case Study 116

Case Study Software Data Web 116

The Proactive Report

JANUARY 30, 2015

It works when it is based on research – like monitoring online conversations and tracking success with analytics. Using analytics of past content across all social channels lets you see what resonates with your audience. SF: Online Reputation Management. Reputation Management has always been a core PR function.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Which real, historical or fictional person or brand would you like to give a reputation makeover? What do you regard as the lowest depth of misery in PR? Who is your favourite writer?

Journalism 79

Journalism Ethics Film Construction 79

NewsWhip

JUNE 2, 2021

It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. .

Media 88

Media Data Reddit Crisis 88

Karen Freberg

NOVEMBER 30, 2018

Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! We had the chance to have several leading voices and thought leaders come to our class in person and virtually to speak to FrebergPR. These students did it all for this class. Content creation.

Groups 66

Groups Tools Video Storytelling 66

Buzzstream

DECEMBER 28, 2023

Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Blogger outreach itself is not spam when done correctly (and ethically). Is Blogger Outreach Spam?

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Blogger outreach itself is not spam when done correctly (and ethically). Is Blogger Outreach Spam?

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Semrush’s Traffic Analytics compiles metrics like Visits, Pages/Visit, Avg using clickstream data. This focus on better emails protects your email sender’s reputation and prevents your emails from going right to spam. Blogger outreach itself is not spam when done correctly (and ethically). Is Blogger Outreach Spam?

Tools 62

Tools Blogging Pitching Google 62

Mindful Marketing

SEPTEMBER 30, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s hard to believe that Mindful Marketing has been shining a light on ethics in the field for ten years! Consequently, a main aim of Mindful Marketing has always been to make ethics sticky.

Ethics 113

Ethics Marketing Pharmaceuticals Conference 113

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Hundreds of PR people are doing training courses with CIPR, PRCA and other reputable training providers every year. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65