ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. Its simplicity can also streamline crisis messaging and keep it focused, ensuring a clear and consistent response.

B2B 170

B2B How To Instagram Reddit 170

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Before devising a launch plan, a crisis comms plan, or any communications plan, what data do you check? Where to Start.

Analytics 143

Analytics Google Data Technology 143

Onclusive

NOVEMBER 8, 2023

It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. More specifically, the exact tools that will be your golden ticket to track and measure earned media coverage effectively.

How To 195

How To Tools Analytics Reddit 195

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.

Reputation 60

Reputation Crisis Brand Branding 60

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

AUGUST 28, 2017

More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data.

Analytics 96

Analytics Software Technology Data 96

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Tune in here.

Crisis Management 266

Crisis Management Crisis System Policies 266

The Proactive Report

APRIL 15, 2023

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. They can also measure their return on investment (ROI). Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.

Company 150

Company Enterprise Measurement Data 150

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Crisis Communications. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

Presspage

SEPTEMBER 5, 2018

When it comes to measuring success , public relations and corporate communications professionals tend to get the short end of the stick. ” And, with all the advances in technology today, there has to be a better way to measure success. Impressions. and engagement.

Measurement 68

Measurement Analysis Analytics Reputation 68

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. One’s adaptability is a measure of how effective that reaction is. Some crises need immediate intervention, while others can be addressed through a slower, more analytical fashion. Tune in here.

Crisis Management 157

Crisis Management Crisis System Policies 157

PRSay

DECEMBER 30, 2022

Views are based on visits to our online edition as determined by Google Analytics.). Elevating Your Game in Crisis Communication (May). • 5 Ways to Measure PR Performance, Value and ROI (January). • And here is our top-five list from Strategies & Tactics , PRSA’s award-winning publication.

Crisis Communications 78

Crisis Communications Storytelling Analytics Writing 78

Onclusive

NOVEMBER 10, 2021

Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one. Analyze the data you’ve collected. Michael Dolmatch. Director of Communications, Yext.

Analysis 195

Analysis Corporate Reputation How To 195

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Content Marketing Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

MARCH 26, 2024

Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools. Crisis communication plan Be ready for the unexpected. Ongoing success Successful B2B tech PR isn’t just about issuing press releases and attending events.

B2B 78

B2B Strategy Communications Case Study 78

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 122

Communications Crisis Internal International 122

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. 20 years ago, analytics didn’t exist,” he explains. “It It didn’t have a seat at the table, and measuring PR was considered a novel idea.” .

Data 78

Data Analytics Measurement Technology 78

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Nonexistent or outdated crisis communications planning. Gone are the days when of simply supplying “inches and airtime.”

Skype 170

Skype Interviews Crisis Communications Crisis 170

NewsWhip

APRIL 14, 2020

Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. As the CIO, Zach oversees Kivvit’s investment in data tools and technologies and leads the Kivvit Insights team, which supports the firm’s research and analytics functions. How do you approach that differently?

Data 148

Data Public Affairs Crisis Analytics 148

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness.

Internal 188

Internal International Data Communications 188

Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Users can track and share media mentions on the go. Reddit data.

Reddit 176

Reddit Software B2B Technology 176

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. Provide Instant Analytics to Your Audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Willis Towers Watson participated along with its partners, including lead insurer Liberty Specialty Markets, and PoleCat, a data and analytics provider. A reputational crisis can happen to any business of any size. Disease outbreak (excluding Covid).

Insurance 97

Insurance Insurance Exercises Reputation 97

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially helpful in times of crisis or turmoil. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Stern + Associates

APRIL 13, 2023

Climate strategist, New York Times bestselling senior writer of “ Drawdown ,” and editor of “ All We Can Save: Truth, Courage, and Solutions for the Climate Crisis ” Katharine Wilkinson argues that it’s impossible to answer these questions without grounding them in the current and future realities of the planet we call home. What Can I Do?

Policies 94

Policies Energy Government Crisis 94