NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

Reputation Us

NOVEMBER 15, 2021

It only takes one crisis to permanently harm your company’s image. Airmic , a London association for those responsible for their organization’s risk management and insurance, hosted a webinar focused on reputational risk in March 2021. A reputational crisis can happen to any business of any size. Bodily injury. Animal abuse.

Insurance 97

Insurance Insurance Exercises Reputation 97

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. Spend two days mastering the latest and greatest in Communications Measurement.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Content Marketing Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Burrelles Fresh Ideas

DECEMBER 12, 2023

Chapter 1: Santa’s image crisis The first order of business was addressing Santa’s outdated image. Chapter 4: Crisis Management: The cookie scandal Alas, no PR journey is without its challenges. The crisis was soon averted, and #CookieGate became a fleeting memory in the Christmas PR saga.

Social Media 80

Social Media Trends Crisis Crisis Management 80

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

AUGUST 27, 2019

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. It’s our goal, with the Measurement and Analytics Task Force, to provide a clearer picture of ROI to our clients. Knowledge truly is power.

Publicity 74

Publicity Analytics Crisis Management Measurement 74

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 101

Interviews Publicity Technology Social Media 101

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. Provide Instant Analytics to Your Audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Critical Mention’s Earned Media Suite also allows users to analyze audience reach and share-of-voice values, as well as website metrics through Google Analytics.

Radio 174

Radio Sports Journalism Analytics 174

Critical Mention

AUGUST 7, 2020

The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

AUGUST 16, 2018

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Social listening is also vital in crisis management situations. Having access to analytics makes it possible to make informed messaging decisions moving forward. The problem?

Media 60

Media Software Crisis Analytics 60

Sword and the Script

SEPTEMBER 19, 2022

How will that be measured? 46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. Value comes from more coverage and measurable results. More PR pros at brands focus on crisis management (42%) vs. agencies (36%). 47% said “in-person company/team meetings.”. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. System1 assigns ads a score from 0 to 5.9 Stars based on factors determining long-term brand impact.

Sports 85

Sports Television Advertising Advertising 85

Cision

JANUARY 19, 2017

How do you measure that success? How does social media and analytics drive your PR strategy? What role do you see social media play in reputation and crisis management today? It’s important to start implementing a social media strategy to build your business’ profile and reputation before a crisis hits.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

JUNE 6, 2017

As markets went global, it became more difficult to accurately know who or where these power brokers were, but with the incredible analytics available from Internet data, there are a number of reliable platforms from Cision and others to track influential connections by topic, industry, and region. Benefits of Borrowed Trust.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

JULY 15, 2020

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Media 108

Media Radio Television Engineering 108

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Solo PR Pro

JANUARY 7, 2019

In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there. Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

Critical Mention

JUNE 10, 2020

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 104

Media Pitching Trends Resources 104

Onclusive

SEPTEMBER 20, 2023

Moreover, you can use the insights you gain from your analysis as a benchmark to measure the success of your PR and comms efforts. Lastly, is the enablement of more informed decisions around crisis management. This knowledge enables you to build proactive crisis management strategies.

Analysis 221

Analysis Crisis Management Tools Strategy 221

Critical Mention

MAY 25, 2022

The move combines Critical Mention’s media monitoring and media contact database tools with Onclusive’s suite of market-leading global media monitoring, measurement and management solutions.

Technology 78

Technology Financial Corporate Reputation 78

Sword and the Script

JULY 2, 2019

Trendkite provided its analytics to Business Wire, packaged in its NewsTrak reports. While you will set benchmarks as you begin your measurement program, it should not only be used to see what happened. h) Crisis Management – Q&A with a PR Pro via TVEyes. there’s a lot you can do to prepare for a crisis.

Trends 60

Trends Media Report Technology 60

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? Bryan: Yeah. Paul: It’s fascinating. Do you think about that?

Advertising 131

Advertising Advertising Data Reputation 131

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. Communicators need to be able to monitor and manage both emerging and potential issues. Moreover, AVEs are (finally) being dropped as a tool for measurement.

Ethics 75

Ethics Community Internal International 75

Onclusive

AUGUST 30, 2023

Swift and thoughtful responses to negative feedback can help in managing and mitigating potential reputation crises. The key is to have a pre-established and adaptive comms crisis strategy that you can apply to a multitude of scenarios. Conversely, positive interactions with customers can further enhance your brand’s image.

Brand 195

Brand Branding How To Reputation 195

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 192

Marketing Content Marketing Data Social Media 192

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization. Can you tell us a little bit about that?

Analytics 78

Analytics Data Crisis Reputation 78

Critical Mention

JUNE 8, 2021

“We will continue to add features, functions and content that gives PR, corporate communications and marketing professionals a single unified platform from which to track, measure, share and grow their brands.”. Critical Mention has always been and will continue to be a ‘customer-first’ company.

Industry 78

Industry Radio Media Analytics 78

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Analytics Tools Monitoring the pulse of the industry is crucial. Leveraging top-tier tools can offer insightful analytics and real-time data.

Digital PR 62

Digital PR Tools Google Pitching 62

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133