Sword and the Script

DECEMBER 17, 2016

The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report.

Analytics 60

Analytics Data Report Measurement 60

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring.

Instagram 156

Instagram Industry Media Analytics 156

Beyond PR

OCTOBER 24, 2017

Analytics has opened up an entirely new world to marketers, sending many down the data rabbit hole. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media.

Creativity 70

Creativity Marketing Media Analytics 70

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Organic posts on Facebook only reach about 5.5% of brand followers since Facebook’s algorithm decides which posts users see, and in what order. Promoting a webinar can benefit more from paid posts on LinkedIn compared to Facebook, and audience engagement can thrive on Twitter when using organic tools such as polls and hashtags.

Social Media 344

Social Media Media B2B Leadership 344

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Creative Eye/Design/Photography/Video. Social media managers need to have at least one or more of these creative skills.

Social Media 174

Social Media Media Analytics Data 174

5W PR

JANUARY 22, 2024

Platforms like Facebook, Instagram, and LinkedIn offer sophisticated targeting option͏s, al͏lowing advertisers to reach their ideal audience with precision. Measurable results Paid advertising offers robust analytics and measurement tools. Enhanced visibility Paid advertising servic͏es provide an immediate boost in͏ visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Prohibition

NOVEMBER 7, 2023

Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers. Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. What to Avoid: Don’t over-polish your feed.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Spec out your slice of the Facebook B2B audience and target it directly.

Advertising 36

Advertising Advertising B2B Facebook 36

Prohibition

AUGUST 4, 2023

TikTok primarily attracts younger audiences, while more long-standing social media sites like Facebook and Instagram have a more diverse age range. Ignoring these analytics can lead to a lack of understanding regarding what works and what doesn’t, resulting in wasted resources and missed opportunities for improvement.

Social Media 118

Social Media Video Marketing Media 118

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

5W PR

JULY 18, 2023

Experiment with creative and engaging content formats. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Utilize tools like Google Analytics, social media analytics, and e-commerce platforms to gather data on website traffic, engagement, conversions, and customer behavior.

Brand 78

Brand Branding Engineering Analytics 78

Stephen Waddington

FEBRUARY 4, 2019

Hosting platforms such as Libsyn and Transistor provide analytics but these are limited to raw numbers, while distribution services such as Apple‘s iTunes and Spotify both provide limited analytics. Each platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task.

Measurement 90

Measurement Analytics Comparison Data 90

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. Paid #Paid is a creative marketing platform that streamlines collaboration between brands and content creators.

Tools 78

Tools Communications Pinterest Analytics 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

years it took Facebook to hit that milestone. At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. Compare this to the 4.5

Publicity 78

Publicity Guidelines Training Transportation 78

Stern + Associates

DECEMBER 20, 2022

By tapping into the collective creativity of their audience, brands can create authentic, engaging content that resonates with their target audience. Greater emphasis on data and analytics: We expect to see an increased emphasis on data and analytics in 2023.

Social Media 62

Social Media Marketing Media Analytics 62

Prohibition

OCTOBER 7, 2022

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the U.K. LinkedIn has transformed in recent years to become a powerful ads platform, rivalling that of Facebook, Instagram and Twitter in the growing B2B space. and worldwide. Carousel Image ads.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself. A great example is Google Analytics.

SEO 211

SEO Tools Engineering Google 211

PRSay

SEPTEMBER 10, 2019

On Facebook, for instance, video posts garner 135 percent greater organic reach than photo posts. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. Using measurements and analytics to support your video work is key. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

Solo PR Pro

APRIL 19, 2016

Have you heard of Facebook Lead Ads? Facebook Lead Ads are a huge deal, and although they’ve only been around for several months, the results are in: implementing this new ad format as part of your paid Facebook marketing strategy can boost results by 50% or more. Are you using them for your business and/or for your clients?

Facebook 40

Facebook Mobile Advertising Advertising 40

Solo PR Pro

FEBRUARY 23, 2016

But we’re already running Facebook ads.”. As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. Test New Creative.

Advertising 40

Advertising Advertising Facebook Instagram 40

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Press releases still have their place, but in today’s digital environment we may choose to break news through Facebook Live, or with a tweet that links to a fuller announcement. A course in Google Analytics or a partnership with a search expert is a worthy investment. Here’s how we can make the most of it.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Cision

DECEMBER 23, 2015

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. Be inviting, be creative and, most of all, be active. Images: Phil Roeder ( Creative Commons ).

Reddit 120

Reddit Brand Branding How To 120

Waxing UnLyrical

DECEMBER 24, 2020

I had no idea, when I enrolled in the Harvard Business Analytics Program , just how much I’d start living what I was learning. Twitter Facebook Google+ LinkedIn The post 2020: The Year Data Saved The World appeared first on Shonali Burke Consulting. Wouldn't you like to be in her kitchen?

Data 106

Data Analytics Privacy Ethics 106

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

PRSay

MARCH 11, 2019

In other words, Facebook Live may not just be for a company looking to reach potential customers — it can be used for an employee town hall, too. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

SEPTEMBER 19, 2022

46% identified “a multichannel analytics dashboard” as a tool they would find most valuable. They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. Stimulating creativity. “37%

Survey 81

Survey Corporate Communications Financial 81

Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Formerly of Facebook Mention fame for celebrities, athletes, and high profile figures, this app allowed these individuals to create, share, and analyze specific elements of their FB page with new tools and features. Validation for Analytics. The purpose?

Education 42

Education Facebook Video Social Media 42

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. As the campaign is running, keep an eye on the analytics. But they are. Everyone is.

B2B 78

B2B Facebook Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Many social media managers use the 70-30 rule when it comes to creating shareable content for sites like Twitter and Facebook. We’re looking at packaging the percentages differently by incorporating a third category — more creative, original content, some created solely for social media channels.

Social Media 120

Social Media Media Comparison Guidelines 120

PR 20/20

JUNE 14, 2021

Graduates from artistic departments—like dance, music, or art—responded better to more creative pieces that showed an expression of the study. Your Databox account can also pull in data from other sources, such as: Facebook. Facebook Ads. Google Analytics. Google Analytics Website Traffic. So Much Data. Google Ads.

Report 81

Report Data SEO Analytics 81

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Cision

SEPTEMBER 22, 2015

As this number increases, the number of journalists refraining from joining Twitter, Facebook or the like for work purposes continues to decrease (12 percent to 6 percent), emphasizing the fact that social media has and will continue to transform the state of the media. In fact, analytics firm Parese.ly billion monthly active users (1.2

Journalism 120

Journalism Social Media Media Study 120

Sword and the Script

NOVEMBER 3, 2020

The announcement also noted the company is adding analytics for Instagram messaging. The company says the “award speaks to Meltwater’s creativity, flexibility, and continued focus on personal and professional development during these challenging times.” Separately, Cision said it’s Falcon.io The company is hiring in North America.

Instagram 147

Instagram Technology Resources Employee 147

PRSay

JULY 26, 2022

In India, traditional social channels like LinkedIn, Facebook and Twitter still reign supreme, and WhatsApp is becoming an important platform for integrated marketing and communications. Several of my clients in China rely heavily on WeChat/Weixing, a so-called super-app.

Local 133

Local Crisis Management Internal International 133