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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Reach and Frequency with Credibility.

Analytics 284
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Creating a Video Storytelling Strategy That Gets Results

PRSay

But one surefire way to stand out from your competition is with excellent video storytelling. To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. These measurables go far beyond retweets and page views. Evaluation.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning. Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner.

B2B 170
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3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. Communicating with others. Storytelling.

Analytics 100
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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. One example? “We

Trends 333
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Setting the right earned media objectives for your brand

Onclusive

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370