Cision

OCTOBER 5, 2016

Now Facebook has some stipulations about how branded content works. Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content.

Trends 319

Trends Content Marketing Brand Branding 319

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? The Surprising Value of LinkedIn.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Are they things that were coincidental, are they things that were real-time marketing (and thus cannot be relied on to occur again), or are they things that you have control over and thus can revisit or build upon?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More types of content.

Communications 124

Communications Crisis Internal International 124

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. When People Click.

Analytics 120

Analytics Social Media Web Media 120

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. Ghost of Analytics Present – Benchmarking.

Analytics 60

Analytics Google Trends Content Marketing 60

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. Dorothy Crenshaw is CEO of Crenshaw Communications. PR generates influence. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Cision

DECEMBER 14, 2015

By combining resources, Cision and PR Newswire will deliver a comprehensive suite of communications, social media, insights and analytics offerings, plus services to support clients today and into the future.

Communications 120

Communications Content Marketing Analytics Resources 120

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. Share Tweet Share. PR Week Webinars. Talk Like Ted. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This year’s program spans several areas related to content strategy, including analytics and performance, user experience design, workflows and stakeholders, content design for AI and bots, editorial assignments and calendars, and hiring and staff management.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Communications Conversations

NOVEMBER 10, 2014

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Are robots going to steal communications jobs? So, what does this look like (conceivably) for us as communicators?

Corporate 146

Corporate Communications Tools Content Marketing 146

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

Strategy 71

Strategy Marketing SEO B2B 71

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

Stern + Associates

AUGUST 2, 2017

Most PR professionals are very good at (and very comfortable with) conducting outreach to journalists in their efforts to “place” and promote clients’ work: groundbreaking research, new product or service, The post 3 Content Marketing Strategies From PR You Need to Know appeared first on Stern Strategy Group.

Content Marketing 77

Content Marketing Strategy Marketing Groups 77

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . Maya Chakravarti V, Communications Specialist & Educationist.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. AI can now help communicators in every aspect of their strategy and campaign cycle. According to PwC , 72 percent termed it a “business advantage.” What this means for PR.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Google How To System 60

Cision

JUNE 16, 2016

By combining capabilities, Cision will provide clients with the industry’s best content distribution, influencer outreach and analytics offerings. Social media and content marketing have drastically altered the way in which audiences receive their news. No matter the name, it’s a form of content marketing.

Analytics 120

Analytics Content Marketing Social Media Consumer 120

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This is currently done with massively varying degrees of analytical rigor, but that is another story.

Advertising 195

Advertising Advertising Marketing How To 195

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. With the right communications strategy, you can be sure that your content isn’t collecting dust.

SEO 147

SEO Content Marketing Video Strategy 147

PRSay

DECEMBER 12, 2019

Here’s how to write lists posts that get the word out and boost your content marketing analytics: 1. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Got a list? Lists are easier to read and scan than paragraphs. Otherwise, skip the punctuation.

Web 176

Web Writing Analytics Training 176

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. We have to figure out how to communicate a product’s worth in a meaningful way. As my products’ champion, I use a combination of creativity, analytics and persistence to secure that support.”. Step 3: Exchange analytics.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations. Wait, what is earned media?

Media 99

Media Nonprofit Pitching Analytics 99

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. These measurables go far beyond retweets and page views.

Storytelling 137

Storytelling Video Strategy Analytics 137

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Critical Mention

DECEMBER 10, 2021

From new products to monitor to refined analytics throughout the platform, we invite you to take a look back at all of Critical Mention’s updates and additions to the Earned Media Suite throughout 2021. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116