5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Content marketing Complement the PR efforts with a strong content marketing strategy.

B2B 78

B2B Strategy Communications Case Study 78

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Critical Mention

NOVEMBER 17, 2021

Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape. Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Analytics 126

Analytics Radio Television Measurement 126

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. Myth 1: Content is a commodity. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. The online realm continuously evolves.

Communications 52

Communications Marketing Analytics Resources 52

MaccaPR

NOVEMBER 5, 2021

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? The Surprising Value of LinkedIn.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 95

B2B Marketing Measurement Social Media 95

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More types of content.

Communications 124

Communications Crisis Internal International 124

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Mindshare has always been crucial to marketing, but the sum total of these variables means it’s more important than ever.

B2B 96

B2B Brand Branding Marketing 96

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. Ghost of Analytics Present – Benchmarking.

Analytics 60

Analytics Google Trends Content Marketing 60

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. When People Click.

Analytics 120

Analytics Social Media Web Media 120

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. The Ready North RSS: Must-Reads for Marketers.

Blogging 52

Blogging Marketing Pinterest SEO 52

Critical Mention

AUGUST 20, 2020

As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. Even though many public meetings, events and conferences have been canceled, communication is still evolving. The New Rules of Marketing & PR. Share Tweet Share. PR Week Webinars.

Resources 136

Resources Communications Education Guidelines 136

Stern + Associates

AUGUST 2, 2017

Most PR professionals are very good at (and very comfortable with) conducting outreach to journalists in their efforts to “place” and promote clients’ work: groundbreaking research, new product or service, The post 3 Content Marketing Strategies From PR You Need to Know appeared first on Stern Strategy Group.

Content Marketing 77

Content Marketing Strategy Marketing Groups 77

PR 20/20

MAY 9, 2023

Associations and other member-based organizations demonstrate no shortage of marketing tactics. However, there’s a critical distinction between disparate marketing tactics and a purposeful, organized, strategic marketing strategy. Communication and Engagement: Effectual communication is crucial for member-based organizations.

Strategy 81

Strategy Marketing Tools Report 81

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. What previous event marketing and consumer engagement efforts have been made by the brand, and why did these fail?

Community 92

Community How To Marketing Data 92

Cision

DECEMBER 14, 2015

By combining resources, Cision and PR Newswire will deliver a comprehensive suite of communications, social media, insights and analytics offerings, plus services to support clients today and into the future.

Communications 120

Communications Content Marketing Analytics Resources 120

ImPRessions - Crenshaw Communications

JULY 22, 2019

The past five years or so have seen drastic changes in the media and cultural landscape that impact PR and marketing. Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business.

Mobile 244

Mobile SEO Web Journalism 244

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. Dan Beltramo, CEO, Onclusive. LEARN MORE.

Company 150

Company Enterprise Measurement Data 150

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. According to PwC , 72 percent termed it a “business advantage.”

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Contently - Strategy

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. 2024 Visual Trends Marketers Need to Know About 1. Sometimes, that feedback is good, and other times, not so much.

Trends 52

Trends Strategy Marketing Brand 52

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for. So what’s the solution?

Measurement 225

Measurement Tools eBook Analytics 225

Communications Conversations

NOVEMBER 10, 2014

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Are robots going to steal communications jobs? So, what does this look like (conceivably) for us as communicators?

Corporate 146

Corporate Communications Tools Content Marketing 146