Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. “Reputation management and crisis communications is something our firm is continually engaged in. Who is EKA? ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

FEBRUARY 18, 2021

Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Critical Mention.

Media 113

Media Comparison Radio Sports 113

Critical Mention

DECEMBER 9, 2019

Critical Mention analytics show that Cynthia Erivo, from Harriet, is currently the most talked about nominee in Online News for Best Performance By An Actress in a Motion Picture - Drama, followed by Scarlett Johansson and Saoirse Ronan. Priscilla is the marketing coordinator for Critical Mention. Saoirse Ronan – @LittleWomen.

Analytics 91

Analytics Radio Sports Analysis 91

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. With some planning, you can make these outreach formats a key part of communications strategies moving forward.

Community 92

Community How To Marketing Data 92

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

How To 106

How To Media Radio Print 106

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. COVID-19 has altered the way we all communicate with one another for the time being. . Priscilla is the marketing coordinator for Critical Mention.

Media 113

Media Radio Television Sports 113

Sword and the Script

SEPTEMBER 9, 2014

A secure radio transmission broadcasts a signal in tiny fragments on more than 100 different frequencies per second. To understand the message, a receiving radio must be scanning those channels in exactly the precise sequence as the transmitting radio. Frequency Hopping as a Central Theme in Marketing.

Radio 113

Radio Social Media Facebook B2B 113

Critical Mention

NOVEMBER 22, 2019

Radio hosts positively talk about your organization on air. Monitor your radio coverage and share your positive mentions with your audience. . The need for real-time coverage and alerts is at an all time high because communication can move so quickly throughout the internet, on social media or on 24/7/365 broadcast channels.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

SEPTEMBER 3, 2019

Whether you’re part of a team or a solo marketing or communications pro for your organization, it’s important to make sure that you have a bird’s-eye view of your brand across a variety of mediums. . Access to Analytics. Next, make sure you can identify audience metrics to gauge the reach of your earned content.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. For example, if your organization has written an article titled Top 5 B2B Marketing Practices , it makes sense to add an internal link of a previously written resource of yours titled, B2B Strategy Guidelines.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

OCTOBER 9, 2019

Utilize Social Analytics Tools. Top social media sites such as Facebook, Twitter and Instagram all provide options to track insights and analytics. Use the data presented in their social performance metrics to set attainable goals and gradually work towards optimizing your content. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing.

Media 76

Media Advertising Advertising Measurement 76

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

OCTOBER 16, 2019

Without it, your business won’t be able to get a clear picture of what direction it should take to improve its communications strategy. Similar to sentiment analysis, engagement metrics also provide valuable insight on how your audience is receiving your content. Priscilla is the marketing coordinator for Critical Mention.

Media 80

Media Analysis Radio Sports 80

Critical Mention

SEPTEMBER 13, 2019

With that said, we recommend you analyze how you best communicate with current customers and translate that tone into your digital copy. Asking questions like this provides a better understanding of how you should digitally communicate with clients. The key is to communicate similarly, yet find a way to make your tone distinctive.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

NOVEMBER 5, 2019

Once you get into the rhythm of communicating with your audience, they’ll start to grasp your brand’s voice. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Social media communication shows other clients that your organization cares about its customers.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

SEPTEMBER 19, 2019

The easy-to-share reports allow up to share real time progress on client campaigns and even link directly to broadcast and radio coverage. This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. Until next time! Critical Mention. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. Online news tracking is a strategic tool that can help you uncover your coverage and subsequently develop your business communication strategies by taking feedback and turning those mentions into opportunities. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media. Like what we have to say? Let’s talk.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

OCTOBER 3, 2019

Integrating these A/B testing techniques into your email marketing efforts can help you find the best ways to communicate with your audience. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla is the marketing coordinator for Critical Mention.

Marketing 68

Marketing Training Groups Radio 68

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

MARCH 3, 2020

Please take the 3 rd annual JOTW Communications Survey? The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. For reference, here’s a list of PR technology companies I’m watching.

Pitching 78

Pitching Instagram Survey Data 78

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea.

Publicity 63

Publicity Small Business Advertising Advertising 63

MaccaPR

MARCH 18, 2015

Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M. But, definitions vary by marketer.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. “A 2) Microtargeting augmented by social surround sound. 8) Creativity over productivity.

Social Media 96

Social Media Marketing Media Creativity 96