Prohibition

AUGUST 23, 2023

Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

2) Marketing analytics enable better efficiency. “In In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. 3) Brands blur the lines between company and friend. 4) Better integration of owned, earned and paid media.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. The trick is making sure you get comfortable with your AI.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. Although brands of all shapes and sizes are churning out 140 characters into the Twitterverse, going through the motions won’t help you stand out in the crowded marketplace, let alone reach your goals. Next, deliver.

Social Media 120

Social Media Pinterest Media Infographics 120

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

DECEMBER 28, 2017

Looking at your blog’s analytics, you can easily see which posts were the most popular. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. August: Tell Your Brand’s Story. March: Revisit Your Best Content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics.

Tools 147

Tools Radio Data Analytics 147

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Lastly, promote your content through social media and reputable platforms to increase its reach and visibility, ultimately driving organic traffic and search engine rankings.” — Abhishek Shah, Founder, Testlify Create high-quality, engaging content Search engines prioritize high-quality, informative, and engaging content.

Engineering 99

Engineering Writing Mobile SEO 99

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. Or, maybe they are the political leaders in your newsfeeds on social media. Are you using social media to get closer with people to build your own personal brand?

Infographics 266

Infographics Communications Leadership Social Media 266

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. It may also comprise development and oversight of brand messaging, though at some agencies that is handled by a strategic services specialist. A digital/social media star. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

However, SEMRush does offer new tools to differentiate itself from Ahrefs, like its social media posting and listening tools, a writer database, and an SEO content template tool. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. select all that apply).

B2B 114

B2B Marketing Survey Software 114

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. A PR campaign can include a general theme or direction found in social media data or patterns, or the social data can inform a content calendar.

Storytelling 149

Storytelling Data Survey Financial 149

Deirdre Breakenridge

MARCH 12, 2015

However, when a client from the PR side of the house needed some branding work, creative design for a media kit, or a newsroom, it was so much fun to work with the marketing and web teams. Because of social media, we’re able to use our creativity and apply our skills in other areas that were not traditionally in our wheelhouse.

Creativity 150

Creativity Web Social Media Data 150

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. 12 Questions You Should Ask Google Analytics Every Month 2. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Social Media Marketing Gets a Boost.

Mobile 60

Mobile Study Marketing Survey 60

Critical Mention

SEPTEMBER 21, 2018

In fact, according to Buxton Customer Analytics, by 2020 millennials (ages 20-36) are projected to have a spending power of 1.4 In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail.

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 62

Tools SEO Analysis Google 62

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. The Trends.

Trends 100

Trends Media Case Study SEO 100

PR 20/20

JULY 9, 2020

Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. This provides marketers with a deeper level of understanding of how people search around specific topics, brands, and even products.

Google 90

Google SEO Trends Content Marketing 90

ImPRessions - Crenshaw Communications

MARCH 10, 2017

For a PR blog like ours, it might be a new wrinkle in the ongoing conversation about the dearth of women in PR agency management , or a sudden brand crisis like the bad press Uber has received of late. We’ve done this, too; in fact some of our most popular posts are inspired by a breaking news situation or industry issue.

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

APRIL 13, 2019

Social media spending dropped for the first time since August 2017 from 13.8% Even so, senior marketers forecast social media spending to rise to 19.7% of the budget on social. About one-quarter or 23% of social media activity is handled by outside agencies. of the budget to 11.4%. with One Easy Fix?

Study 113

Study Survey Infographics B2B 113

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

The ability to identify the right influencers – in both traditional and social media – and provide them with content they value so that you get earned media coverage will become highly prized in 2016. The Shrinking Social Media Landscape: Facebook is now in its 12th year and shows no signs of slowing down.

Trends 100

Trends Skype Digital PR Guidelines 100