Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

Onclusive

MARCH 6, 2019

At a point in time, we started worrying about integration and how we integrate what we do for our clients. Analytics was still at the early stage. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. Ben Stuart, CMO, Bank of the West.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Branding Strategy Insider. It’s almost a given that brands will use influencers to boost their social media presence.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

NewsWhip

APRIL 9, 2020

Also, with consumer digital news engagement at its highest ever, brand mentions are through the roof. For example: A European agency team used us to make clear to a client that a coronavirus-related story critical of their brand was going to blow up in the next few hours, and should not be ignored. . Here, simple solutions are best.

Analytics 78

Analytics Trends Resources Data 78

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

Welcome to the February 2023 issue of The Measurement Advisor. And, for those of you who just can’t get enough of reading about communications measurement: “ Your Measurement Reading List for February.” Plus, we’re launching a new training course in April, this one on Google Analytics 4 for Public Relations and Communications.

Measurement 52

Measurement Case Study Training Data 52

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Predictive analytics. is suffering a crisis. Press release alternatives.

Case Study 118

Case Study Crisis Management Crisis Study 118

NewsWhip

JUNE 2, 2021

It forms part of a wider trend of predictive analytics informing everything from cybersecurity threat detection to food safety. Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Four Brands that are Becoming Content Publishers. Four Brands that are Becoming Content Publishers. A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. 6 Keys to Content Marketing for Big Brands. Content marketing *is* PR.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Find out more about them here. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement. Our presenters covered a wide range of case studies and techniques. Yes, really!)

Measurement 40

Measurement Airlines Case Study Data 40

NewsWhip

APRIL 14, 2021

P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. I’m really excited about this conversation. Before joining McDonald’s, you were VP of Data and Analytics at H+K Strategies, developing strategies for risk detection and prioritization.

Analytics 78

Analytics Data Crisis Reputation 78

Deirdre Breakenridge

OCTOBER 20, 2015

However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student. On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Sounds intimidating?

Education 150

Education Training Course Social Media 150

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that? West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

The Resolution Blog

DECEMBER 16, 2015

It’s a subject I’ve thought and talked about and delivered against. If we can tentatively identify some of the factors holding back innovation in the PR sector how can we go about addressing these? As a result open and honest reflection doesn’t happen and neither do the attendant industry-wide improvements.

Case Study 120

Case Study Agency Creativity Study 120

Waxing UnLyrical

JULY 25, 2016

Why: “To compare the two news releases we considered a range of metrics, including the number of confirmed postings, the number of release views, and the number of tweets about each one. The Truth About the Top Five Super Bowl Ads. Autism Awareness: Benchmarking Media Analytics to Prove Success. Telfer for PRNews.

Case Study 40

Case Study Study Measurement Pinterest 40

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” Be clear about what problem you are trying to solve. Any suggestions?”

Measurement 52

Measurement Communications Survey System 52

Mindful Marketing

JULY 28, 2015

Paul is active in the community, serving as vice chair of the River City Brass, on the boards of Fragasso Financial Advisors, The Rivers Club and the IABC Pittsburgh Chapter. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. Please tell us about your upcoming book.

Interviews 50

Interviews Communications Storytelling Marketing 50

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. They need to interact with people who know what they’re talking about. But it’s also increasingly important to lead generation and sales.

Leadership 81

Leadership Reputation Measurement Video 81

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 96

Social Media Marketing Media Creativity 96

PR Conversations

APRIL 24, 2018

delivering a proposal to answer key questions about managing the environment, including anticipated emotional responses. Which real, historical or fictional person or brand would you like to give a reputation makeover? PRoust Questionnaire answers from José Manuel Velasco: What is your most striking characteristic as a PR practitioner?

Journalism 79

Journalism Ethics Film Construction 79

PRSay

SEPTEMBER 12, 2016

It’s about hypervisibility. They see a need for consistent, dependable communication, and for applying data and analytics to express performance around business and strategy, purpose and values. Nearly half are rethinking how they communicate “brand.”. It’s about integrity. They say the old models don’t work.

Leadership 0

Leadership Agency Education Communications 0

Contently - Strategy

MARCH 18, 2024

For Brown Brothers Harriman , the oldest private bank in America, tapping into the high-net-worth female market wasn’t just a stride towards gender equality in wealth management—it was about seizing an overlooked opportunity. Learn more about current trends, challenges, and solutions for finance marketers. The results?

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Financial services companies also took strides compared to brands from other industries. The first part compares finance against other industries and highlights content benchmarks.

Financial 111

Financial Industry Report Insurance 111