Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 147

Survey Software B2B Pitching 147

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal.

Strategy 88

Strategy Analysis Small Business Measurement 88

Contently - Strategy

JULY 12, 2021

The investment bank had 96 of the top 100 B2B pieces of content in our analysis. When RBC (another Contently client) wanted to launch a new strategy for small business owners during the pandemic, the first thing the content team did was secure executive sponsorship so others would be committed. Start with executive support.

Financial 109

Financial Banking How To Marketing 109

PR Fuel

FEBRUARY 9, 2021

Some distribution services will also target areas in a certain niche, such as technology, entertainment, or arts. Ask the distribution service if they’ll provide an analysis of your results. We work with small businesses to get their news out to the relevant media, guaranteeing results. Writing Services.

Writing 68

Writing Internal International Small Business 68

Sword and the Script

MARCH 22, 2016

She” was the featured speaker on a PR industry vendor webinar for small businesses – PR on shoestring. Her answer was in response to an audience question on how small business owners, with small budgets, could drive effective PR programs. Technology Adoption and New Services. by Frank Strong. “I

Survey 60

Survey System Trends Small Business 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Sources: Business Wire , PRWeek , RMP Analysis , Chicago Tribune , Mergr.com ). 3) September 15, 2014: Visible Technologies.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

NOVEMBER 5, 2016

That is according to a joint analysis by BuzzSumo and Majestic. What Is Martech or Marketing Technology? – by the news site Small Business Trends. Content that earns both links and shares generates better web traffic. The best way to earn links and share is to answer popular what is __ questions. What is Legal Tech? –

Content Marketing 60

Content Marketing B2B Web Small Business 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. Ask us how Burrelles helps with monitoring, measurement, and analysis!

Social Media 87

Social Media Media Mobile SEO 87

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Remote PR Jobs

SEPTEMBER 25, 2023

Inside PR’s focus revolves around the intersection of PR alongside business and technology. Through research and analysis, it looks at the ways various brands have handled their PR in the past, providing solid advice for listeners. The Duct Tape Marketing podcast offers tips from thought leaders and experts twice a week.

Pitching 100

Pitching Interviews Trends Journalism 100

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. In a meta-analysis of 300,000-plus people, researchers at Brigham Young University found that the key to living a long life is social integration.

Communications 104

Communications Community Measurement Study 104

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website).

Marketing 52

Marketing Analytics eBook System 52

5W PR

OCTOBER 21, 2019

When contrasted with the efforts of a sole proprietor or an otherwise small business, often the cost of using the services of an agency can be worthwhile to obtain that wider net. This is a lot of work to put on a small marketing team or a single person running an entire marketing initiative for a brand.

Agency 74

Agency Marketing Analysis Viral 74

Practical Law Construction

SEPTEMBER 24, 2022

On the one hand, the (understandable) emotional investment of the parties when dealing with their homes (for the homeowner) or small business/livelihood (for the contractor), makes settlement difficult. .” Those who have advised on and acted in such claims will be familiar with trying to manage the particular conflicting factors.

Construction 91

Construction Chemicals Analysis Course 91

Burrelles Fresh Ideas

JUNE 13, 2023

Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand. To continue generating fresh ideas requires staying ahead of emerging trends in technology and cultural shifts. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. Smart practitioners at small businesses are leveraging the technology to outcompete big brands.

Marketing 41

Marketing System Technology Google 41

ZudePR

DECEMBER 30, 2016

Like some technological teddy. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out. Someone afraid of starting a business. I wasn’t getting quite enough done. It’d been creeping up on me for years. And this book came up.

Writing 84

Writing Google Meeting Airlines 84

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. This underscores the need for a robust digital presence. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. As marketers, we typically stay away from touchy political issues.

Report 225

Report Media Advertising Advertising 225