Sword and the Script

APRIL 13, 2021

The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. For instance, sentiment analysis at a document level is about determining if the document explicitly expresses a negative sentiment.

Analysis 78

Analysis Marketing Engineering Data 78

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162

Media Fashion Television Radio 162

Onclusive

AUGUST 30, 2023

With a competitor and risk analysis tool, you can easily figure out who’s best to talk to with the ability to identify target influencers and audiences within mainstream and social media. We then look at how well your messages are landing in the media, helping you measure and understand your reputation for sustainability.

Brand 195

Brand Branding How To Reputation 195

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. Organizations need to be able to track sentiment analysis and see that all mentions are positive.

Reputation 105

Reputation Brand Branding Analytics 105

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. This enables you to measure the impact of your work and optimize your earned media efforts.

Tools 78

Tools Communications Pinterest Analytics 78

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. Influential, an influencer marketing platform, conducted an analysis of positive sentiment surrounding the brands and celebrities featured in the Super Bowl.

Sports 85

Sports Television Advertising Advertising 85

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Brands can measure the impact of digital PR via referral traffic, determining how many leads and corresponding sales came from that traffic.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

AUGUST 5, 2016

Louis Cardinals fans, one might consider launching an event that offers the fans’ preferred beer or partnering with a local radio station during promotional events. The key to getting a comprehensive view of an industry is casting a wide net for social media analysis. Events provide a great opportunity to measure against competitors.

Brand 120

Brand Branding Sports Radio 120

Waxing UnLyrical

AUGUST 1, 2019

Getting in front of the story is necessary, but so is showing restraint and carefully measuring your words. He has over 25 years of experience in the industry and focuses on TV and radio broadcast monitoring, media intelligence, and PR analysis.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

JULY 21, 2020

The story of Captain Tom captured the hearts and minds of people sitting at their home office desks, their television sets and their kitchen radios. While some think that digital reigns supreme over traditional media, CARMA’s analysis highlights how traditional media played a critical role in making this story go viral Measurement matters.

Viral 71

Viral Analysis Television Radio 71

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. An ABC Radio National show and podcast, Download This Show explores “the latest in technology, social media, consumer electronics, digital culture and more”. Download This Show.

Media 76

Media Journalism Radio Print 76

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Mark My Words

JANUARY 10, 2022

Sentiment analysis can help decide between a social media post of toad-licking and a beautiful desert sunset, to see which resonates with the public and best says “I’ve rebooted my life via an out-of-body hallucinogenic experience”. Carefully measured clicks will decide Hancock’s fate. But who is behind this resurrection?

Hotels 60

Hotels Exercises Radio Government 60

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

PR Conversations

NOVEMBER 12, 2015

Developments include the (recently updated) Barcelona Principles , ‘ workflow ‘ tools enabling monitoring and analysis of data generated through digital communications, numerous academic research papers and the insight of research firms.

Survey 40

Survey Publicity How To Measurement 40

Maxim Behar

NOVEMBER 19, 2020

How dangerous can be contradictory or deliberately manipulated information, analysis on the topic in the next few minutes with Haralan Alexandrov, who is a social anthropologist and Maxim Behar - PR expert. But the Prime Minister said "Our measures are flexible, this way we protect the mental health of the people." Did we protect it?

Government 52

Government Measurement Pharmaceuticals System 52

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Engagement with news brands online is messy and tricky to measure. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 4, 2010

Ill leave the analysis to you, Arik, and Robin. Radio Roundtable: Twitter-quitter Celebs, Facebook profile changes & Navy issue « Media Bullseye – A New Media and Communications Magazine says: December 8, 2010 at 4:11 pm [.] All three of you have analyzed everything that needs to be analyzed. These fine folk did: Jan.

Facebook 93

Facebook Twitter Nonprofit Social Media 93