Waxing UnLyrical

AUGUST 1, 2019

It takes a business years to build a reputation as trustworthy in the eyes of consumers, but burning it all down can occur in just moments. Getting in front of the story is necessary, but so is showing restraint and carefully measuring your words. Guest post by David H Lasker.

Crisis 64

Crisis Crisis Management Radio Analysis 64

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? Check that you still have an inclusive culture.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Industry and competitor analysis are also benefits of following trends. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

DECEMBER 4, 2010

And is that awareness beneficial to the nonprofit, or is it going to see its reputation somewhat diminished because of the ridicule this campaign received. Ill leave the analysis to you, Arik, and Robin. And in terms of awareness; yes, maybe some of us know more about KACA now. but are we really acting on it? These fine folk did: Jan.

Facebook 93

Facebook Twitter Nonprofit Social Media 93