Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 106

Report Publicity Marketing Pitching 106

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. The story should align with the target audience’s interests and marketing goals.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. For marketers, this means one thing: jumping onto the video marketing bandwagon is no longer a nice-to-have strategy– it’s mandatory. Among all those video marketing strategies, public relations (PR) remains an underrated one. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

OCTOBER 12, 2017

A blog post about writing a public relations plan. Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time. Our recommendation is to take the longest term outlook feasible for your organisation but to test, measure and adapt your plan over time.

Writing 106

Writing Publicity How To Measurement 106

Solo PR Pro

DECEMBER 1, 2020

These plans are the backbone of the success of your communications plans, so every PR solopreneur needs to know two things: how to create a rock-solid PR plan and what to do before and after writing it. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

Contently - Strategy

NOVEMBER 3, 2021

When it comes to freelance content marketing , however, the parameters are often less clear. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer. Why accuracy in content marketing is important.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Onclusive

OCTOBER 10, 2017

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. Workflow-driven Navigation.

Software 207

Software Analysis Comparison Trends 207

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 139

SEO Content Marketing Marketing Software 139

Shift Communications

OCTOBER 21, 2014

MarketingProfs’ latest B2B Content Marketing 2015 Benchmarks, Budgets & Trends report. The report provides some great insight into how B2B marketers are thinking about content and where they’re stuck. There are plenty of excuses for not producing consistent content, “We don’t have time,” or “We don’t have enough to write about.”

Content Marketing 160

Content Marketing B2B Marketing Measurement 160

The Resolution Blog

DECEMBER 13, 2017

Steph is an independent freelance measurement consultant and she has been using excel for data analysis in PR for years. Steph knows her stuff and more what’s more, she writes in a language we all understand. Not only that you can generate amazing visual charts for presentations too — another bonus with the C-Suite.

Measurement 120

Measurement Data Analytics Tools 120

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Next, Shonali asked about best practices in measurement for IR/financial comms work. Guest Post by Jen Zingsheim Phillips.

Financial 88

Financial Measurement Communications Agriculture 88

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. This includes familiarity with social media management, content creation, and influencer marketing.

Analytics 170

Analytics Tools Social Media Trends 170

Critical Mention

APRIL 5, 2019

Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Many marketers have embraced that content marketing is a relatively inexpensive, efficient way to attract and nurture leads.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Onclusive

JUNE 28, 2017

Monstrous file sizes, misguided statistics , focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. Just like with business emails, list the most important information at the beginning instead of writing the content in a chronological way.

Report 150

Report Marketing Guidelines Internal 150

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. hours to write. If you’ve been a reader in 2019, thank you!

Blogging 80

Blogging Publicity Marketing Survey 80

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Wadds Inc.

JUNE 5, 2023

Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points. The functional writing style is suited to the material, exemplifying the practical aims of the author and Coleman is a big fan of lists and step-by-step plans.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Mindful Marketing

JANUARY 11, 2017

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. As measurement began to rise in importance over the years, and better data is demanded, these industry elders have tweaked their offerings and their messaging to focus more on PR measurement. By Seedepth. ” .

Measurement 50

Measurement Media Analytics Analysis 50

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. Analysis: .

Blogging 109

Blogging Survey B2B Analysis 109

Sword and the Script

MAY 13, 2017

There are so many variables to influencer marketing , it’s really hard to generalize advice. And that’s the theme for this week’s Unscripted Marketing links [UML]. As it is every week, below you’ll find three articles I’ve vetted, along with analysis and links, for your weekend reading. Examining Influencer Marketing .

Strategy 79

Strategy Marketing Measurement B2B 79

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. While some companies may have a full marketing department with experts in both digital and traditional marketing at their disposal, others may have no marketing team at all.

Technology 88

Technology Publicity Banking Newspapers 88

Wadds Inc.

NOVEMBER 30, 2023

PRstack: AI tools for marketing, media, and public relations features insights from 20 practitioners and vendors on the latest AI technologies and tools and their practical application to help public relations practitioners work smarter and more effectively. Writing a book about a fast-moving area of technology has challenges.

Tools 52

Tools Handbook Publicity Analysis 52

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. And that results in you achieving your marketing goals. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. It’s manna for anyone writing a crisis comms plan. People are as crucial as plans throughout this book.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Critical Mention

FEBRUARY 20, 2020

Measure Your Reputation with Sentiment Analysis. Organizations need to be able to track sentiment analysis and see that all mentions are positive. Commentators can strongly benefit from being able to track names and mentions to create polls, make voter-popularity claims and provide statistical analysis to their audiences.

Reputation 105

Reputation Brand Branding Analytics 105

Sword and the Script

APRIL 29, 2017

is reportedly aiming to shave $2 billion from its marketing budget over the next five years. Second, when you cut marketing, you convey to customers and competitors you’ve given up on growth. To that end, it’s really hard to sell more if you stop talking to your market. Marketing ROI: You Can’t Buy a Beer with an MQL [UML].

Marketing 68

Marketing Measurement Content Marketing Survey 68