ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Offer an analysis to the business broadcast press.

Leadership 149

Leadership B2B Tools Conference 149

Agility PR Solutions

DECEMBER 6, 2020

The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why thought leadership? The post Why 2021 will be the year of thought leadership appeared first on Agility PR Solutions.

Leadership 155

Leadership Brand Branding Analysis 155

Agility PR Solutions

FEBRUARY 19, 2021

For a long time, thought leadership has been used as one of the main foundational parts of companies’ public relations and marketing efforts, because it’s the perfect place for creating ideas that can be used as a base to drive business growth.

Leadership 110

Leadership Strategy Marketing Content Marketing 110

Agility PR Solutions

NOVEMBER 7, 2022

So here are my ‘Top 10 biggest mistakes’ to avoid when building thought leadership campaigns. The post Top 10 biggest mistakes when building thought leadership campaigns appeared first on Agility PR Solutions. Not involving […].

Leadership 91

Leadership Marketing Analysis Publicity 91

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually.

Corporate 182

Corporate Analysis Reputation Trends 182

The Hoffman Agency

MARCH 21, 2024

New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. While opportunities abound, tech companies looking to enter Indonesia would do well to perform careful analysis of the policies as they change regularly.

Leadership 69

Leadership Biotechnology Policies Local 69

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 370

Consumer Publicity Media Analysis 370

PRSay

DECEMBER 15, 2023

As university presidents have learned, leadership has never been a sideline sport. The study also revealed that confidence in leadership, alignment with company culture and overall employee engagement increased significantly when a global statement was followed by manager outreach. This is not about taking sides on a political issue.

Communications 170

Communications Employee Leadership Internal 170

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Publicity Media Analysis 195

Axia PR

FEBRUARY 4, 2024

We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. While the industry is only beginning to understand and study AI benefits, the opportunities are promising.

Industry 62

Industry Analysis Leadership Creativity 62

Sword and the Script

APRIL 16, 2024

Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing. .” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity.

B2B 161

B2B Study Marketing Education 161

Agility PR Solutions

JUNE 18, 2019

Sixty-two percent of communicators state their top goal for thought leadership is establishing trust, followed by becoming an influencer (22 percent), establishing authority (ten percent) and finally disrupting their industry (six percent).* This signifies to us that […].

Leadership 110

Leadership Industry Brand Branding 110

ImPRessions - Crenshaw Communications

MAY 25, 2023

Richardson is a Boston College professor who offers a daily analysis of U.S. Non-political writers and journalists can absolutely create something of interest on Substack by providing valuable insights, advice, or industry-specific analysis. What kind of writers are on Substack? politics and history. How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. But ChatGPT isn’t the alpha in this relationship. It should never have the final word, because human oversight is needed.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. This model helps marketing leadership to understand at a very real level what parts of marketing spend are being wasted.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Crenshaw Communications is known for helping clients in high-growth sectors build brand recognition, secure media coverage, create thought leadership profiles, and navigate the complexities of the digital age. Mod Op was also drawn to Crenshaw Communications’ use of AI to support and optimize communications programs and processes.

Agency 156

Agency Communications B2C Creativity 156

PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. If we look at the U.S.

Crisis Communications 164

Crisis Communications Crisis Communications Leadership 164

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Industry blogs Tech bloggers and thought leaders often have a loyal following that can help build brand awareness and establish thought leadership. Data helps identify target audiences by understanding demographics and online behavior.

Technology 78

Technology Trends Company Storytelling 78

Onclusive

MARCH 29, 2022

In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands. PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe.

Measurement 370

Measurement How To Analysis Data 370

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. Technology is changing the game," Verčič stated, urging practitioners to be at the forefront of these shifts to maintain relevance and leadership.

Communications 106

Communications Big Data Leadership Data 106

Onclusive

MARCH 17, 2020

Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. This model helps marketing leadership to understand at a very real level what parts of marketing spend are being wasted.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

JANUARY 4, 2022

Our new company builds on the consultative strengths and scale of Europe’s largest media monitoring and analysis provider, Kantar Reputation Intelligence; UK-based PRgloo’s industry-leading media relations and workflow management platform; and Onclusive’s AI technology and data science.

Groups 195

Groups Technology Reputation Software 195

Onclusive

MARCH 11, 2021

In this blog series on Growth PR, we examine why you should begin formulating your PR analysis program right now. Here in the third decade of the 21st century, analysis and insights are commonplace. Keep in mind that simply understanding the value of having data analysis on-hand is key to achieving success within your organization.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Executive Thought Leadership According to Forbes , thought leadership has never been more important. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Wadds Inc.

SEPTEMBER 19, 2023

The Humans Needed, More Than Ever report provides an in-depth analysis of AI's evolving impact on public relations. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. You can download a copy of the report from the AI in public relations resources page on the CIPR website.

Publicity 127

Publicity Ethics Government Policies 127

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. They may also be responsible for managing any outsourced content creators.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

JANUARY 15, 2024

Facilitating effective leadership Leadership communication is a key aspect of strategic communications. Metrics such as reach, engagement, sentiment analysis, and other key performance indicators (KPIs) allow communicators to assess the impact of their efforts.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Writing/Editing of Miscellaneous PR Assets.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 24, 2020

All of that creates a rich meta-data layer that enables analysis with precision and scale never before attainable. Under Patrick’s consistent leadership, our fully integrated media monitoring system meets the needs of of global, Fortune 500 companies.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JULY 10, 2020

Each episode provides a rich analysis of recent news and discussions on popular topics. Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . For Immediate Release. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros.

Sports 332

Sports Radio Retail Advertising 332

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Thought Leadership Channel Strategy. Executive Communications, Now & Future State.

Communications 78

Communications Leadership B2C LinkedIn 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Brand Branding B2C 170

Reputation Us

OCTOBER 18, 2021

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”

Reputation 78

Reputation Crisis Conference Leadership 78

Reputation Us

OCTOBER 18, 2021

On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”

Reputation 78

Reputation Crisis Conference Leadership 78