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The 22 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. How do you know what’s working?

Training 195
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Internal Communications. Media Training.

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The 21 Responsibilities of PR and What They Entail

Onclusive

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Data Journalism.

Training 370
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Internal comms. Layoffs at internal comms platform. Top challenges facing journalism.

Survey 146
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The Risk that was Always Right: Finding My Direction at Hoffman

The Hoffman Agency

My fellow journalism peers at UO told me about their aspirations to work for the hotshot newspapers on the East Coast. My fellow journalism peers at UO told me about their aspirations to work for the hotshot newspapers on the East Coast. My journey started with journalism. Journalism mattered. I’ll let you guess where.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Fact-checking becomes even more important when you’re writing about sensitive topics. Its analysis focuses on political affiliations, biased word choices, and sourcing. Sites like Otter.AI

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Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

I thought about this while reading a NY Times story: When Spies Hack Journalism. Scott Shane writes: “The old rules say that if news organizations obtain material they deem both authentic and newsworthy, they should run it. By counting on American reporters to follow their usual rules, the Kremlin hacked American journalism.”.

Ethics 120