Newsfile

NOVEMBER 14, 2023

pic.twitter.com/7BX9N3ZWyK — Amazon (@amazon) November 21, 2020 Deloitte: Projected Rise in Holiday Retail Sales Deloitte’s press release offers a detailed forecast of holiday retail sales, emphasizing their market analysis expertise and providing insights into upcoming consumer spending trends.

Examples 116

Examples Energy Retail Product Launch 116

5W PR

JANUARY 31, 2024

Here’s an overview of how Tech PR typically operates and can be implemented: Understanding the Tech Landscape: PR professionals begin by gaining a deep understanding of the tech industry, the specific market, and the target audience. Be ready to adjust strategies based on industry trends, market changes, and emerging technologies.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews.

Resources 103

Resources Analysis Infographics Examples 103

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Lots and lots of content.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Landis PR

DECEMBER 11, 2023

Conduct market research to identify your audience’s needs, preferences, and communication channels. Competitive analysis and development or tweaking of your brand message is not complex – so don’t skip this step. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 63

B2B Study Marketing Survey 63

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Provide actionable insights, tips and thought-provoking analysis. Why do I need a blog? Get in touch today to find out how we could help you.

Blogging 62

Blogging SEO Engineering Mobile 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and the ones below represent the most useful link-building tools on the market today. This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links.

Tools 71

Tools SEO Analysis Google 71

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible.

Engineering 99

Engineering Writing Mobile SEO 99

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

The tools ones below represent the most useful link-building tools on the market today. This bulk analysis helps quickly assess the quality and relevance of numerous backlinks, which can help you identify valuable links and potential risks like spammy or low-quality links. Here are some of the go-to tools for creating linkable content.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

APRIL 26, 2022

For those in B2B marketing , that means they want those pieces to count. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. If you enjoyed this post, you might also like: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Mid funnel.

B2B 96

B2B Case Study Survey eBook 96

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews.

Resources 62

Resources Analysis Infographics Examples 62

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement. Infographic from a 2017 article in MarTech Advisor. The overall PR/marketing trend is toward more content, and specifically more visual content.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108

Onclusive

MAY 10, 2018

As someone sitting squarely in the midst of these seismic shifts, which include the bubbling up of an entire marketing category called PRTech , I’ve had the great pleasure of speaking with many of the industry’s leading minds and picking their brains for best “tips and tricks” for upping your PR game.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML]. 2) Crutches, agile and marketing.

Creativity 64

Creativity Marketing Analytics Measurement 64

Cision

JUNE 23, 2016

Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing. A persona is an analysis of someone’s interests, buying habits, demographics and that of their closest family and friends. What’s a persona?

Enterprise 200

Enterprise Infographics Software Mobile 200

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material. You get the idea.

Examples 62

Examples Product Launch Data Report 62

Agility PR Solutions

FEBRUARY 25, 2020

That’s how big the influencer marketing industry can become this year, according to statistics gathered by infographic design agency Milkwhale. The company’s research reported that content delivered by influencers returns 11 times the return of investment over conventional digital marketing. for each dollar spent on […].

Industry 91

Industry Infographics Marketing Agency 91

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. We conducted detailed research, social media listening, and persona analysis amongst their target audience and identified a growing trend for unusual pop-up bars and restaurants.

Digital PR 62

Digital PR Analysis B2C Examples 62

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. Competitor Analysis: Observing competitors’ PR tactics for strategic planning.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

JANUARY 16, 2017

” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Conclusion.

Data 120

Data How To Retail Ethics 120

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Where will Public Relations take us in 2019? Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

SEPTEMBER 21, 2018

If your marketing team churns out content but you have the nagging sense your process isn’t as efficient as it could be, chances are you’re not grappling with an insurmountable obstacle. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit.

Content Marketing 103

Content Marketing Print Analysis Data 103

Cision

JULY 13, 2016

Here’s a glimpse at what to consider when building out, or improving, your content marketing strategy: Let Goals and Audiences Guide The Way. Guesswork should not guide a content marketing strategy. That can be a combination of press releases, social media posts, influencer marketing, sponsored content and more.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. Integrate Email Marketing.

Strategy 120

Strategy Infographics Content Marketing Study 120

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Konnect Agency

JUNE 8, 2022

Consider a SWOT analysis with your team to see where your weaknesses and opportunities lie to figure out the missing pieces to tackle in a website re-fresh. Konnect’s primary calls to action speak to two different consumers: brands who are looking for a marketing agency, and professionals looking to join the team. Are you searchable?

Brand 52

Brand Branding Mobile Analysis 52